Winner 2021Corporate Influencer BrandShellEntered by:MediaComCREDITS:Vayner Media, UEGPitch the futureThe Challenge Over the past 35 years Shell has facilitated one of the world’s leading student engineering competitions; The Shell Eco-marathon (SEM). This global programme brings together Science, Technology, Engineering and Maths (STEM) students from across the globe to design, build and test drive some of the [...]
Winner 2018CORPORATE INFLUENCER BrandSHELLLead AgencyMEDIACOMSHELL BRAND GRAVITY LIGHT & BEDTIME STORIESThe Challenge Shell is striving to address the misconception that it is simply a traditional oil company. By working with inventors,communities, citizens, and influencers, Shell aims to positively transform lives, by bringing more and cleaner energy to communities around the world, communicated via the #makethefuture brand platform. In [...]
Shortlisted 2018BRAND & MEDIA OWNER PARTNERSHIP BrandSHELLLead AgencyNATIONAL GEOGRAPHICSHELL: MAKE THE FUTUREThe Challenge As a company with more than 100 years of history and heritage, Shell is a globally recognized brand - a known provider of oil and gas to the world. Even though this is still part of the core of their business, Shell is [...]
Winner 2016CORPORATE INFLUENCER BrandSHELLLead AgencyMEDIACOMSHELL - BEST DAY OF MY LIFEThe Challenge WE NEEDED TO MAKE ENERGY MORE RELEVANT FOR THE ENERGY INFLUENCERS OF THE FUTURE. One of Shell’s goals is to harness the power of collaboration - to pioneer more and cleaner energy solutions. The brand has supported a whole range of energy projects and [...]
Shortlisted 2016Corporate Brand Promotion BrandSHELLLead AgencyMEDIACOM WORLDWIDETHE GREAT ENERGY CHALLENGEThe Challenge In 2015, Shell looked to create favourability, familiarity and advocacy with a newly defined target audience: Energy Engaged Millennials, particularly ages 25 – 34, who are interested in what “makes the world tick”. They think of themselves as “global citizens”: people with a world view, who [...]