Shortlisted 2021Corporate Influencer BrandShellEntered by: MediaComCREDITS:Vayner Media, UEGPitch the future The Challenge Over the past 35 years Shell has facilitated one of the world’s leading student engineering competitions; The Shell Eco-marathon (SEM). This global programme brings together Science, Technology, Engineering and Maths (STEM) students from across the globe to design, build and test drive some [...]
Winner 2018CORPORATE INFLUENCER BrandSHELLLead AgencyMEDIACOMSHELL BRAND GRAVITY LIGHT & BEDTIME STORIESThe Challenge Shell is striving to address the misconception that it is simply a traditional oil company. By working with inventors,communities, citizens, and influencers, Shell aims to positively transform lives, by bringing more and cleaner energy to communities around the world, communicated via the #makethefuture brand platform. In [...]
Shortlisted 2016Corporate Brand Promotion BrandSHELLLead AgencyMEDIACOM WORLDWIDETHE GREAT ENERGY CHALLENGEThe Challenge In 2015, Shell looked to create favourability, familiarity and advocacy with a newly defined target audience: Energy Engaged Millennials, particularly ages 25 – 34, who are interested in what “makes the world tick”. They think of themselves as “global citizens”: people with a world view, who [...]