Shortlisted 2021Brand & Media Owner Partnership BrandSamsung Galaxy A Series phoneEntered by:Starcom (US & UK)CREDITS:R/GA, Wieden & Kennedy, TikTokSamsung #danceAwesomeThe Challenge Samsung’s purpose is to create human-driven innovations that help people express themselves and bring us closer together. When Samsung wanted to connect with a new audience – Gen Z – we needed a like-minded [...]
Shortlisted 2021Brand & Media Owner Partnership BrandSamsungEntered by:The Trust: The Wall Street Journal | Barron's GroupThe human touchThe Challenge Samsung’s campaign brief was devised not just as a global crisis was emerging, but also at a time when consumers, employees and investors were becoming increasingly vocal in their demands that companies operate in socially and [...]
Shortlisted 2021Brand & Media Owner Partnership BrandREWE Markt GmbHEntered by:OMD Germany GmbHCREDITS:Ad Alliance A(I)ttack of the killer tomatoes The Challenge Supermarket chain REWE plays a big part in the local food retail industry and has set itself the clear goal of becoming market leader. To get there, they continuously strive to outsmart their competition. To [...]
Shortlisted 2021Brand & Media Owner Partnership BrandIberdrolaEntered by:The Trust: The Wall Street Journal | Barron's GroupCREDITS:Headland Consultancy Power to changeThe Challenge Released in January 2021, the People’s Climate Vote demonstrated that there is recognition that climate change is a global emergency.- stating “over all 50 countries, 64% of people said that climate change was an [...]
Shortlisted 2021Brand & Media Owner Partnership BrandEPOSEntered by:The Trust: The Wall Street Journal | Barron's GroupCREDITS:Verizon MediaBad audio is bad businessThe Challenge EPOS is part of the Demant group – a world-leading audio and hearing technology group that offers solutions and services to help people connect and communicate with the world around them. The Demant [...]
Shortlisted 2020Brand & Media Owner Partnership BrandRenaissanceEntered by:Spark FoundryCredits:VICE,M1M Team (Spark Foundry, Publicis Media Content, Digitas)Discover This WayThe Challenge In 2019, Renaissance launched its on property Navigator program; an elevated concierge service helping guests discover local haunts and hidden gems in the city they are visiting. Whilst this was successful amongst hotel guests, awareness of [...]
Shortlisted 2020Brand & Media Owner Partnership BrandSheratonEntered by:Spark FoundryCredits:Business Insider and Insider Inc, M1M (Spark Foundry, Publicis Media Content, Digitas)Global Experience, Local ConnectionsThe Challenge Sheraton Hotels & Resorts, Marriott lnternational's most global brand, and a hospitality icon since 1937. A revitalisation of the Sheraton brand through a differentiated positioning and compelling proposition has been a [...]
Shortlisted 2020Brand & Media Owner Partnership BrandSamsungEntered by:StarcomCredits:CNN, Leo Burnett, Adam & Eve/DDBTV Is Making History AgainThe Challenge How do you showcase the lifelike imagery delivered by SK without an SK television? Samsung has dominated the television market place for years with a consistent global market share . However, in recent years the new technology [...]
Shortlisted 2020Brand & Media Owner Partnership BrandDXC TechnologyEntered by:The Economist GroupCredits:DWA MediaThe Winning EdgeThe Challenge DXC Technology is the world's leading independent, end-to-end IT services company, helping customers to harness the power of innovation to thrive on change. DXC Technology launched as a new brand in 2017, born out of the merger between CSC and [...]
Shortlisted 2020Brand & Media Owner Partnership BrandCorteva AgriscienceEntered by:BBC StoryWorksCredits:OgilvyFollow The FoodThe Challenge By 2050 there will be 10 billion people on the planet, and they will all need something to eat. How are we going to feed the planet in a sustainable way, that doesn't exhaust the earth's resources? This is the challenge that confronts [...]