Shortlisted 2018CORPORATE INFLUENCER BrandGELead AgencyWAVEMAKERContributing CompanyBBDO NEW YORK, BLIS, BLOOMBERG MEDIA, MOBKOI, THE ECONOMISTLAUNCHING 'BAKER HUGHES, A GE COMPANY': THE OPENING BELL FOR THE NEXT WAVE OF THE ENERGY REVOLUTIONThe Challenge Following the multi-billion dollar merger between GE Oil & Gas and Baker Hughes, we needed to create awareness and tangible relevance for customers and shareholders. [...]
HIGHLY COMMENDED 2017CORPORATE INFLUENCER BrandGELead AgencyMEC GLOBALDRIVING THE DIGITAL INDUSTRIAL TRANSFORMATION: GE'S 125 YEAR OLD STORYThe Challenge Most people have heard of General Electric; their logo is on light bulbs in homes, on airplane engines when we go on holiday, on MRI scanners in the hospital and on appliances in the kitchen – but that’s just [...]