Shortlisted 2021Luxury & Lifestyle BrandTriumphEntered by:WavemakerA triumph for TriumphThe Challenge Triumph Lingerie wanted to accelerate growth. Just like any other retail brands, they were challenged to act beyond brick and-mortar businesses and adapt to the ever-changing online landscape. Triumph wanted to strengthen their (#1) position in the Taiwan market, but at the same time they [...]
Shortlisted 2021Financial Services BrandLombard OdierEntered by:Lombard OdierCREDITS:Wavemaker, VMLY&RTransitioning to a CLIC economyThe Challenge Our current branding campaign journey started in 2016. In that year, we launched a campaign to articulate our central philosophy of “rethink everything,” or constantly re-evaluating the world around us, to provide fresh perspectives for our clients. In 2018, there was no [...]
winner 2019Lifestyle, Luxury and Fashion BrandFormula 1Entered by:Wavemaker Client Solutions LondonCredits:Wieden+KennedyFormula 1: Unleashing the World’s Greatest Racing Spectacle on the PlanetThe Challenge With a decline in following and negative perceptions impacting both brand and business, 2018 was a seminal year for Formula 1. The brand mission to “unleash the greatest racing spectacle on the planet” [...]
Shortlisted 2018TRAVEL & TOURISM BrandSTAR ALLIANCELead AgencyWALL STREET JOURNAL [WSJ CUSTOM STUDIOS] AND NATIONAL GEOGRAPHICContributing CompanyATOMIC, WAVEMAKERSTAR ALLIANCE: CONNECTING CULTURESThe Challenge For the last 20 years Star Alliance has taken people on journeys of discovery and enabled cultural connections around the world. However, regardless of its 28 member carriers and more than 18,450 daily flights to [...]
Shortlisted 2018LIFESTYLE, LUXURY & FASHION BrandTIFFANY & CO.Lead AgencyWAVEMAKERHARDWEAR LAUNCHThe Challenge Tiffany and Co. has varying perceptions across the world—from America’s darling silver brand to a high end, established luxury jeweller. Because the culture of each market yields varying opinions about Tiffany & Co., the 180- year old brand strived to reinforce its place in the [...]
Shortlisted 2018CORPORATE INFLUENCER BrandHSBCLead AgencyMINDSHAREC-SUITE THOUGHT LEADERSHIPThe Challenge As one of the largest international commercial banking networks in the world, HSBC targets a vast range of industries, markets, and individuals. With local markets driving the acquisition agenda, delivering content and messaging built specifically to their local needs, the job of global communication is based largely around thought leadership. [...]
Shortlisted 2018CORPORATE INFLUENCER BrandGELead AgencyWAVEMAKERContributing CompanyBBDO NEW YORK, BLIS, BLOOMBERG MEDIA, MOBKOI, THE ECONOMISTLAUNCHING 'BAKER HUGHES, A GE COMPANY': THE OPENING BELL FOR THE NEXT WAVE OF THE ENERGY REVOLUTIONThe Challenge Following the multi-billion dollar merger between GE Oil & Gas and Baker Hughes, we needed to create awareness and tangible relevance for customers and shareholders. [...]
Highly commended 2018BRAND & MEDIA OWNER PARTNERSHIP BrandSTAR ALLIANCELead AgencyWALL STREET JOURNAL [WSJ CUSTOM STUDIOS] AND NATIONAL GEOGRAPHICContributing CompanyATOMIC, WAVEMAKERSTAR ALLIANCE: CONNECTING CULTURES The Challenge For the last 20 years Star Alliance has taken people on journeys of discovery and enabled cultural connections around the world. However, regardless of its 28 member carriers and more than [...]
Shortlisted 2018AUTOMOTIVE BrandMICHELINLead AgencyWAVEMAKERContributing CompanyLICHTHOF GMBH MICHELIN DRIVESTYLE SEASON 02The Challenge Tires! Yeah ... who cares. Almost nobody. Tires are low involvement products with long purchase cycles. The WAVEMAKER mission: increase Michelin’s brand preference. And make Michelin visible in the passive purchase phase, when nobody's interested in product information. Michelin has taken the backseat in terms of [...]