Shortlisted 2018CORPORATE INFLUENCER BrandHSBCLead AgencyMINDSHAREC-SUITE THOUGHT LEADERSHIPThe Challenge As one of the largest international commercial banking networks in the world, HSBC targets a vast range of industries, markets, and individuals. With local markets driving the acquisition agenda, delivering content and messaging built specifically to their local needs, the job of global communication is based largely around thought leadership. [...]