Shortlisted 2018CORPORATE INFLUENCER BrandGELead AgencyWAVEMAKERContributing CompanyBBDO NEW YORK, BLIS, BLOOMBERG MEDIA, MOBKOI, THE ECONOMISTLAUNCHING 'BAKER HUGHES, A GE COMPANY': THE OPENING BELL FOR THE NEXT WAVE OF THE ENERGY REVOLUTIONThe Challenge Following the multi-billion dollar merger between GE Oil & Gas and Baker Hughes, we needed to create awareness and tangible relevance for customers and shareholders. [...]