EPOS is part of the Demant group – a world-leading audio and hearing technology group that offers solutions and services to help people connect and communicate with the world around them. The Demant Group operates in a global market with companies in more than 30 countries, employs more than 16,000 employees and generates an annual revenue of DKK 14.5 billion. As an industry that has, and continues to experience huge growth -the audio solutions industry is highly saturated and competitive – making it challenging to stand-out. in 2020, EPOS wanted to raise awareness of their high-end solutions and pioneering audio technology – positioning itself more prominently in the enterprise audio market. As the Covid-19 pandemic and pivot for many of mass remote-working triggered a surge in our reliance on the availability, dependability and quality of audio headsets, EPOS wanted to use this moment to help professional audiences adapt to the vastly changing work environment. However, at a time when the world was experiencing a collective societal shock, the brand not only wanted to be empathetic in its messaging but wanted to use the upcoming campaign to provide utility by drawing special attention to the largely unknown stress and mental issues that can be caused by poor audio quality. EPOS wanted to create an original content programme that engaged the target audience of business decision makers by delivering content that was thought-provoking, interesting and informative.

As previously mentioned, Coronavirus triggered a surge in our reliance on the availability, dependability and quality of audio headsets for virtual meetings and events, as well as news and entertainment podcasting. EPOS wanted to use this moment to position itself more prominently in the enterprise audio market whilst also providing content that helped drive positive change at such a challenging time. Bad Audio is Bad Business was a multifaceted program developed against the backdrop of the global pandemic. It combined WSJ | BG’s convening power with original content to explore how in a world of virtual communication, sound has never been so critical. As a producer of the highest quality audio products – an original podcast series was deemed the most appropriate and effective creative execution. This also had an additional benefit of allowing the WSJ | BG audience to step away from their desk at a time when the lines between work and life were becoming increasingly blurred. The Future Of Work: Our partnership commenced at WSJ’s Future Of Work event. Here, Bianca Nesgaard | VP, Global Marketing (EPOS) and Marc Perton | Executive Editor, The Trust, discussed how poor audio quality is affecting productivity as well our emotional wellbeing. This main stage conversation was complimented by prominent branding and a dedicated section within the virtual platform. Custom Podcasts: The Trust created a 5-part podcast series that comprehensively explored the topic of good audio through a business lens. Featuring insights from June Sarpong, a top ear surgeon, experts in high performance +more – the series explored topics such as how to be charismatic, maintaining ear health and the difference between hearing and listening.

Custom Hub: Content was housed within a beautiful, co-branded hub and promoted to targeted audiences both on and off WSJ | BG platform and was amplified using a highly targeted digital programme.