Shortlisted 2020Corporate Influencer BrandBayerEntered by:MediaComCredits:Can We Live Better?The Challenge Bayer is a well-recognized life science brand with aided awareness of +92%. However, its brand acceptance was not as strong as it ranged from 25-41% across different markets. We also expected Bayer’s consideration to fall as a result of the Monsanto acquisition. It was clear that [...]