Shortlisted 2021Brand & Media Owner Partnership BrandEPOSEntered by:The Trust: The Wall Street Journal | Barron's GroupCREDITS:Verizon MediaBad audio is bad businessThe Challenge EPOS is part of the Demant group – a world-leading audio and hearing technology group that offers solutions and services to help people connect and communicate with the world around them. The Demant [...]
Shortlisted 2021Technology & Telecoms BrandKasperskyEntered by:GyroLeading in enterprise cybersecurity with KasperskyThe Challenge Kaspersky is one of the largest cybersecurity brands in the world with sights set for growth in over 100 markets. With successes in the consumer category as the 5th largest global brand, they still faced many challenges in the B2B industry: Perceived as [...]
Shortlisted 2020Travel and Tourism BrandNarok County GovernmentEntered by:Reuters PlusCredits:Moments Of WonderThe Challenge Narok County Government is one of the 47 devolved local governments of the Republic of Kenya. The County Government is responsible for administering the Narok region and its population of more than 1.1mpeople. The Maasai Mara is part of Narok County and it [...]
Shortlisted 2020LIFESTYLE, LUXURY AND FASHION BrandEssityEntered by:ZenithCredits:Poke, AMV BBDO, KetchumViva La VulvaThe Challenge Libresse is known for its period-care offering. To grow/remain relevant in a declining FemCare category, Libresse launched intimate care products in the Nordics: washes & wipes. Libresse's brand platform-Live Fearless-is about breaking taboos that hold women back when it comes to periods. [...]
Shortlisted 2020Financial Services BrandUBSEntered by:Spark FoundryCredits:The New York Times, T Brand StudioAre You Investing In What Matters To You?The Challenge Back in 2017, UBS launched a successful global campaign focused on driving awareness of Sustainable Investing. However, by the end of the year, the competitive landscape had become saturated with this relatively new theme all [...]
Shortlisted 2020Brand & Media Owner Partnership BrandAstana International Financial CentreEntered by:Astana International Financial CentreCredits:Bloomberg Media, Bloomberg Media StudiosMy KazakhstanThe Challenge What do you know about business in Kazakhstan? Our vast, enigmatic country has plenty of untold stories to tell. At the Astana International Finance Centre (AIFC) we represent all of our business communities as well [...]
Highly commended 2019Media & Entertainment BrandFormula 1Entered by:Wavemaker Client Solutions LondonCredits:Wieden+KennedyChampions Play FearlessThe Challenge With a decline in following and negative perceptions impacting both brand and business, 2018 was a seminal year for Formula 1. The brand mission to “unleash the greatest racing spectacle on the planet” was realised for the first time as we [...]
Highly Commended 2019BRAND AND MEDIA OWNER PARTNERSHIP BrandSamsung Galaxy Note9Entered by:StarcomCredits:Epic Games, Ninja, SSSniperwolf, Markiplier, Ali-A, Harry Kane, Publicis Sport & Entertainment, R/GASelling a phone with hidden powersThe Challenge How do you sell a $1,000 phone whose most powerful benefits are hidden inside the device? After years of rampant growth, the Smartphone market was slowing [...]
Highly Commended 2018TRAVEL & TOURISM BrandFINAVIA CORPORATIONLead AgencyDAGMARFINAVIA CORPORATION: #LIFEINHELThe Challenge During many years Helsinki Airport has been in a phase of strong growth both in terms of facility size and the number of passengers. The greatest majority of passenger increase has emerged from Asia and particularly from China. However, Helsinki Airport nor Finland is [...]
HIGHLY COMMENDED 2017LIFESTYLE & LUXURY BrandTHE IDLE MANLead AgencyTHE IDLE MAN#STYLEMADEEASYThe Challenge Oliver and I I started The Idle Man in April 2014 as we both intrinsically felt that menswear was overlooked and in need of something new. Traditionally you would have to take the lift up to the 5th floor or descend into the basement [...]
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