Shortlisted 2021Technology & Telecoms BrandKasperskyEntered by:GyroLeading in enterprise cybersecurity with KasperskyThe Challenge Kaspersky is one of the largest cybersecurity brands in the world with sights set for growth in over 100 markets. With successes in the consumer category as the 5th largest global brand, they still faced many challenges in the B2B industry: Perceived as [...]
Shortlisted 2021Technology & Telecoms BrandDeutsche TelekomEntered by:Mindshare Germany"What we do next": Celebrating Gen Z's online activismThe Challenge As telecommunication services become more competitive, it is vital for Telekom to continuously stay relevant and top-of-mind. Among all age groups, Gen Z most represents the innovators and firstcomers in terms of connected technology; incidentally, the same audience [...]