Shortlisted 2021Travel and Tourism BrandTourism AustraliaEntered by:UM SydneyLIVE from AusThe Challenge Bushfires, floods then a global pandemic had Australian tourism on its knees. We needed to reignite the dream for travel in Australia to provide hope to an industry in crisis by: Increasing Australia's intention to undertake domestic Australian travel. Facilitating international audiences to explore [...]
Shortlisted 2021Travel and Tourism BrandMarriott Bonvoy InternationalEntered by:Spark FoundryTrigger the escapeThe Challenge Marriott Bonvoy launched as a loyalty brand in 2019. As a company, Marriott has a range of hotels in it's portfolio including W hotels, The Ritz-Carlton and Sheraton, to name a few. At the end of 2019, Marriott Bonvoy faced multiple challenges. Firstly, [...]
Shortlisted 2021Travel and Tourism BrandKaunastic routes Entered by:Kaunastic routesKaunas INThe Challenge Public Institution Kaunas IN creates favorable conditions for business, tourism, and international marketing development in Kaunas, Lithuania. Its activities contribute to improving the image of Kaunas city and developing tourism. In other words, Kaunas IN is the only official tourism sector nourishing organization for [...]
Shortlisted 2021Travel and Tourism BrandDepartment of Culture and Tourism - Abu DhabiEntered by:BBC Global NewsAbu Dhabi unwrappedThe Challenge The Department of Culture and Tourism – Abu Dhabi (DCT Abu Dhabi) re-approached BBC Story Works, following two previous Abu Dhabi Unwrapped campaigns they had run on the BBC, with a challenge to position the city as [...]
Shortlisted 2020Travel and Tourism BrandNarok County GovernmentEntered by:Reuters PlusCredits:Moments Of WonderThe Challenge Narok County Government is one of the 47 devolved local governments of the Republic of Kenya. The County Government is responsible for administering the Narok region and its population of more than 1.1mpeople. The Maasai Mara is part of Narok County and it [...]
Shortlisted 2020Travel and Tourism BrandVistaJetEntered by:The Trust : The Wall Street Journal | Barron's GroupCredits:JK&KSecrets Of The CEOThe Challenge VistaJet wanted to drive consideration amongst new customers and be viewed as a trusted partner, more than a mobility service provider. At the heart of the brief was a desire to demonstrate VistaJet has a deep [...]