Shortlisted 2020LIFESTYLE, LUXURY AND FASHION BrandEssityEntered by:ZenithCredits:Poke, AMV BBDO, KetchumViva La VulvaThe Challenge Libresse is known for its period-care offering. To grow/remain relevant in a declining FemCare category, Libresse launched intimate care products in the Nordics: washes & wipes. Libresse's brand platform-Live Fearless-is about breaking taboos that hold women back when it comes to periods. [...]
Shortlisted 2019BRAND AND MEDIA OWNER PARTNERSHIP BrandBombay SapphireEntered by:OMD EMEACredits:Deliveroo, AMV/BBDOThe Creative ExpressThe Challenge The festive period for the spirit industry is incredibly tough, the competitive nature of the markets makes it hard for brands to cut-through and their share of voice is often overpowered by brands from other industry with larger budgets. Whilst this is [...]