Shortlisted 2022Technology & Telecoms BrandSamsung Galaxy Z Flip3Entered by:Starcom WorldwideCredits:TikTok, R/GASamsung Galaxy: Unfold Your WorldThe Challenge In the past 3 years, Samsung have reinvigorated the mobile category with foldable phones, reintroducing the flip-phone and updating it for the twenties by meshing it with touchscreen technology. Although Samsung have been pioneers and have started to see [...]
Shortlisted 2021Brand & Media Owner Partnership BrandSamsung Galaxy A Series phoneEntered by:Starcom (US & UK)CREDITS:R/GA, Wieden & Kennedy, TikTokSamsung #danceAwesomeThe Challenge Samsung’s purpose is to create human-driven innovations that help people express themselves and bring us closer together. When Samsung wanted to connect with a new audience – Gen Z – we needed a like-minded [...]
Shortlisted 2019BRAND AND MEDIA OWNER PARTNERSHIP BrandSamsung Galaxy Note9Entered by:StarcomCredits:Buzzfeed, The Dodo, R/GASelling a phone with hidden powersThe Challenge In 2018 Samsung planned the release of their next generation flagship device, the Galaxy S9. However, the smartphone marketplace had hit a wall with numerous media outlets reporting that the industry had reached its peak, struggling [...]
Highly Commended 2019BRAND AND MEDIA OWNER PARTNERSHIP BrandSamsung Galaxy Note9Entered by:StarcomCredits:Epic Games, Ninja, SSSniperwolf, Markiplier, Ali-A, Harry Kane, Publicis Sport & Entertainment, R/GASelling a phone with hidden powersThe Challenge How do you sell a $1,000 phone whose most powerful benefits are hidden inside the device? After years of rampant growth, the Smartphone market was slowing [...]