Shortlisted 2020Technology and Telecoms BrandHPEntered by:PHD GlobalCredits:LinkedInGo For GrowthThe Challenge HP wanted to create awareness of HP Indigo and give users an understanding of how the product can transform and grow their business. In the digital print industry, growing a business by adapting to the market needs, is the only way to survive . But [...]
Shortlisted 2020Technology and Telecoms BrandCanonEntered by:PHD InternationalCredits:Verizon, La Gazzetta and L'Quipe, VCCPCanon Rugby World Cup 2019The Challenge In January 2017 Canon become the first company to be confirmed as an official sponsor for the Rugby World Cup 2019 in Japan . The challenge was to ensure we maximised awareness of this partnership, but with numerous [...]
Shortlisted 2020Media & Entertainment BrandWallsEntered by:OMD EMEACredits:BlisUnilever - Talking Ice Cream 2019The Challenge Every summer Walls faces fierce competition in securing every day snackers in buying Wall's ice-cream over opposing brands at snacking moments , due to a highly saturated Ice-cream market. The market is crowded with private labels & like for like brands who [...]
Shortlisted 2020Lifestyle, Luxury & Fashion BrandZenith WatchesEntered by:KR WavemakerCredits:Zenith El Primero – A Forgotten TreasureThe Challenge In 1969, Zenith created El Primera, the first-ever integrated automatic chronograph movement, which is still the world's most precise series-made caliber. With an impressive beat frequency of 36,000 vibrations per hour, it swiftly became a twentieth century icon. But [...]
Shortlisted 2020LIFESTYLE, LUXURY AND FASHION BrandPrada EcoNylEntered by:National Geographic PartnersCredits:What We CarryThe Challenge The world of fashion is one of the single largest contributors globally to landfill. As fast fashion grows into a multi-billion dollar industry, it's a hot button issue that we aren't talking about enough. But luxury Italian fashion brand Prada is tackling [...]
Shortlisted 2020LIFESTYLE, LUXURY AND FASHION BrandEssityEntered by:ZenithCredits:Poke, AMV BBDO, KetchumViva La VulvaThe Challenge Libresse is known for its period-care offering. To grow/remain relevant in a declining FemCare category, Libresse launched intimate care products in the Nordics: washes & wipes. Libresse's brand platform-Live Fearless-is about breaking taboos that hold women back when it comes to periods. [...]
Shortlisted 2020Lifestyle, Luxury & Fashion BrandAudemars PiguetEntered by:T Brand Studio, The New York TimesCredits:Audemars Piguet- Art SeriesThe Challenge The Swiss watchmaker Audemars Piguet came to T Brand Studio to illuminate the brand's alignment with contemporary art. The brand's main challenge was to differentiate itself from its competitors through its connection with art, broaden its appeal [...]
Shortlisted 2020Financial Services BrandUBSEntered by:WP BrandStudio, The Washington PostCredits:Why Doing Good Can Be Good For Your PortfolioThe Challenge The campaign objective was to establish UBS as an authority on the topic of sustainable investing. Sustainable investing has picked up significant momentum in recent years, and UBS has been a committed industry leader at the forefront [...]
Shortlisted 2020Financial Services BrandUBSEntered by:Spark FoundryCredits:The New York Times, T Brand StudioAre You Investing In What Matters To You?The Challenge Back in 2017, UBS launched a successful global campaign focused on driving awareness of Sustainable Investing. However, by the end of the year, the competitive landscape had become saturated with this relatively new theme all [...]
Shortlisted 2020Financial Services BrandBNP ParibasEntered by:Mapp MediaCredits:Flipboard, Havas InternationalThe Challenge Of Sustainable FinanceThe Challenge BNP Paribas, also known as the bank for a changing world, has made it their goal over the last few years to integrate sustainability into their business strategy . As a global banking corporation, BNP Paribas appreciate the environmental impact that [...]
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