Shortlisted 2021Media and Entertainment BrandSony Pictures EntertainmentEntered by:OMD EMEABad Boys for Life - Re-energising the franchiseThe Challenge Sony Pictures Releasing International tasked OMD EMEA with raising unaided awareness across 28 different markets to drive significant box office revenue for the business with the release of Bad Boys for Life. The challenge was made even tougher [...]
Shortlisted 2020Media & Entertainment BrandWallsEntered by:OMD EMEACredits:BlisUnilever - Talking Ice Cream 2019The Challenge Every summer Walls faces fierce competition in securing every day snackers in buying Wall's ice-cream over opposing brands at snacking moments , due to a highly saturated Ice-cream market. The market is crowded with private labels & like for like brands who [...]
Shortlisted 2020Lifestyle, Luxury & Fashion BrandLevi'sEntered by:OMD EMEACredits:TCO London (Huck Mag)What Does Performance Mean To You?The Challenge The menswear category has been growing steadily for the last 5 years, even outpacing the womenswear category for the first time. And whilst Levi's has seen its business performance follow a similar trend, recently it has been showing [...]
Shortlisted 2019BRAND AND MEDIA OWNER PARTNERSHIP BrandBombay SapphireEntered by:OMD EMEACredits:Deliveroo, AMV/BBDOThe Creative ExpressThe Challenge The festive period for the spirit industry is incredibly tough, the competitive nature of the markets makes it hard for brands to cut-through and their share of voice is often overpowered by brands from other industry with larger budgets. Whilst this is [...]