Shortlisted 2020Lifestyle, Luxury & Fashion BrandZenith WatchesEntered by:KR WavemakerCredits:Zenith El Primero – A Forgotten TreasureThe Challenge In 1969, Zenith created El Primera, the first-ever integrated automatic chronograph movement, which is still the world's most precise series-made caliber. With an impressive beat frequency of 36,000 vibrations per hour, it swiftly became a twentieth century icon. But [...]
Shortlisted 2020LIFESTYLE, LUXURY AND FASHION BrandPrada EcoNylEntered by:National Geographic PartnersCredits:What We CarryThe Challenge The world of fashion is one of the single largest contributors globally to landfill. As fast fashion grows into a multi-billion dollar industry, it's a hot button issue that we aren't talking about enough. But luxury Italian fashion brand Prada is tackling [...]
Shortlisted 2019Lifestyle, Luxury and Fashion BrandRolls Royce CullinanEntered by:Fox Networks GroupCredits:Centigrade – Agency National Geographic Brand PartnersThe Final Challenge – CullinanThe Challenge About to unveil it's first SUV, Rolls-Royce faced a new challenge, to prove itself as a highly capable luxury off-road motor car, worthy of their promise to deliver an 'Effortless, Everywhere' experience to their [...]
Shortlisted 2019Lifestyle, Luxury and Fashion BrandPomellatoEntered by:T Brand Studio, The New York TimesCredits:Pomellato: Looking Back, Striding ForwardThe Challenge The Italian jewelry brand Pomellato partnered with T Brand Studio, the branded content team at The New York Times, seeking to raise awareness of the Pomellato brand and create content to support its 2018 #PomellatoForWomen campaign to [...]
Shortlisted 2019Lifestyle, Luxury and Fashion BrandGemfieldsEntered by:LuxHub, Havas Media InternationalCredits:Adam & EveGemfields: Show Your True ColoursThe Challenge Gemfields is an emerald and ruby sourcing company on a mission to become the global leader in precious coloured gemstones – a position which is currently unoccupied. The coloured gemstones category and Gemfields suffer from extremely low awareness [...]
Shortlisted 2019Lifestyle, Luxury and Fashion BrandArt Russe Saint-Émilion Grand CruEntered by:Bloomberg Media GroupCredits:The Art of CollaborationThe Challenge Private art foundation, Art Russe, wanted to drive brand awareness with a creative partnership that was able to convey a reverence for Russian heritage with the French philosophy of winemaking and the magic of Saint-Émilion. When Art Russe [...]
Shortlisted 2018LIFESTYLE, LUXURY & FASHION BrandVENTEPRIVEELead AgencyIDEASFORMUSICYOU ARE THE STYLISTThe Challenge Vente-privee is a French e-commerce company that pioneered the model of online flash sales. These sales include a diverse selection of product categories: fashion, accessories or watches. How to create a new way (innovative, creative and strategic) to sale clothes ? How to make real [...]
Shortlisted 2018LIFESTYLE, LUXURY & FASHION BrandTIMBERLANDLead AgencyVIZEUMContributing CompanyGROUNDTRUTHFLEX IN THE CITYThe Challenge Business Challenge Timberland were looking to change their brand perception to a ‘fresher’ Timberland that kept their heritage but also delivered innovation through more contemporary and stylish products and messaging. They wanted to draw in a younger audience while keeping their core heritage audience, [...]
Shortlisted 2018LIFESTYLE, LUXURY & FASHION BrandTIFFANY & CO.Lead AgencyWAVEMAKERHARDWEAR LAUNCHThe Challenge Tiffany and Co. has varying perceptions across the world—from America’s darling silver brand to a high end, established luxury jeweller. Because the culture of each market yields varying opinions about Tiffany & Co., the 180- year old brand strived to reinforce its place in the [...]
Winner 2018LIFESTYLE, LUXURY & FASHION BrandHENNESSY XOLead AgencyKR MEDIA FRANCE [GROUPM]Contributing CompanyNATIONAL GEOGRAPHICA NEW PERSPECTIVE OF THE SILK ROADThe Challenge Inspired by its own history of expansion to the world and taste for adventure, the Hennessy Maison featured its prestigious Hennessy X.O cognac as a binding link between East and West to embark its consumers in [...]