Shortlisted 2020LIFESTYLE, LUXURY AND FASHION BrandPrada EcoNylEntered by:National Geographic PartnersCredits:What We CarryThe Challenge The world of fashion is one of the single largest contributors globally to landfill. As fast fashion grows into a multi-billion dollar industry, it's a hot button issue that we aren't talking about enough. But luxury Italian fashion brand Prada is tackling [...]
Shortlisted 2019Lifestyle, Luxury and Fashion BrandRolls Royce CullinanEntered by:Fox Networks GroupCredits:Centigrade – Agency National Geographic Brand PartnersThe Final Challenge – CullinanThe Challenge About to unveil it's first SUV, Rolls-Royce faced a new challenge, to prove itself as a highly capable luxury off-road motor car, worthy of their promise to deliver an 'Effortless, Everywhere' experience to their [...]
Shortlisted 2019Lifestyle, Luxury and Fashion BrandPomellatoEntered by:T Brand Studio, The New York TimesCredits:Pomellato: Looking Back, Striding ForwardThe Challenge The Italian jewelry brand Pomellato partnered with T Brand Studio, the branded content team at The New York Times, seeking to raise awareness of the Pomellato brand and create content to support its 2018 #PomellatoForWomen campaign to [...]
Shortlisted 2019Lifestyle, Luxury and Fashion BrandGemfieldsEntered by:LuxHub, Havas Media InternationalCredits:Adam & EveGemfields: Show Your True ColoursThe Challenge Gemfields is an emerald and ruby sourcing company on a mission to become the global leader in precious coloured gemstones – a position which is currently unoccupied. The coloured gemstones category and Gemfields suffer from extremely low awareness [...]
Shortlisted 2019Lifestyle, Luxury and Fashion BrandArt Russe Saint-Émilion Grand CruEntered by:Bloomberg Media GroupCredits:The Art of CollaborationThe Challenge Private art foundation, Art Russe, wanted to drive brand awareness with a creative partnership that was able to convey a reverence for Russian heritage with the French philosophy of winemaking and the magic of Saint-Émilion. When Art Russe [...]