Shortlisted 2020Lifestyle, Luxury & Fashion BrandZenith WatchesEntered by:KR WavemakerCredits:Zenith El Primero – A Forgotten TreasureThe Challenge In 1969, Zenith created El Primera, the first-ever integrated automatic chronograph movement, which is still the world's most precise series-made caliber. With an impressive beat frequency of 36,000 vibrations per hour, it swiftly became a twentieth century icon. But [...]
Shortlisted 2018LIFESTYLE, LUXURY & FASHION BrandVENTEPRIVEELead AgencyIDEASFORMUSICYOU ARE THE STYLISTThe Challenge Vente-privee is a French e-commerce company that pioneered the model of online flash sales. These sales include a diverse selection of product categories: fashion, accessories or watches. How to create a new way (innovative, creative and strategic) to sale clothes ? How to make real [...]
Shortlisted 2018LIFESTYLE, LUXURY & FASHION BrandTIMBERLANDLead AgencyVIZEUMContributing CompanyGROUNDTRUTHFLEX IN THE CITYThe Challenge Business Challenge Timberland were looking to change their brand perception to a ‘fresher’ Timberland that kept their heritage but also delivered innovation through more contemporary and stylish products and messaging. They wanted to draw in a younger audience while keeping their core heritage audience, [...]
Shortlisted 2018LIFESTYLE, LUXURY & FASHION BrandTIFFANY & CO.Lead AgencyWAVEMAKERHARDWEAR LAUNCHThe Challenge Tiffany and Co. has varying perceptions across the world—from America’s darling silver brand to a high end, established luxury jeweller. Because the culture of each market yields varying opinions about Tiffany & Co., the 180- year old brand strived to reinforce its place in the [...]
Winner 2018LIFESTYLE, LUXURY & FASHION BrandHENNESSY XOLead AgencyKR MEDIA FRANCE [GROUPM]Contributing CompanyNATIONAL GEOGRAPHICA NEW PERSPECTIVE OF THE SILK ROADThe Challenge Inspired by its own history of expansion to the world and taste for adventure, the Hennessy Maison featured its prestigious Hennessy X.O cognac as a binding link between East and West to embark its consumers in [...]