Shortlisted 2021Luxury & Lifestyle BrandTriumphEntered by:WavemakerA triumph for TriumphThe Challenge Triumph Lingerie wanted to accelerate growth. Just like any other retail brands, they were challenged to act beyond brick and-mortar businesses and adapt to the ever-changing online landscape.  Triumph wanted to strengthen their (#1) position in the Taiwan market, but at the same time they [...]
Winner 2021Luxury & Lifestyle BrandThe North FaceEntered by:PHD Global BusinessCREDITS:Bigger., Mongoose, 1000heads, Runner's World, 4running, Trails, Aktiv Laufen!, TrailRun, Like the Wind, StravaPower further, together - Launching a trail running shoe during a pandemicThe Challenge The North Face was born out of a passion to help people explore the world. Then the pandemic happened. To [...]
Shortlisted 2021Luxury & Lifestyle BrandSamsung Galaxy Fold 2Entered by:Starcom WorldwideCREDITS:High Snobiety, The Robb ReportLook again at the Galaxy FoldThe Challenge First Impressions Are Hard To Shake We needed to get luxury phone buyers to look again at the Samsung Galaxy Fold 2, doubling sales of Samsung’s most expensive foldable phone.  In 2019 Samsung introduced the [...]
Shortlisted 2021Luxury & Lifestyle BrandMeeticEntered by:Havas Media GroupRe-humanizing digital relationshipsThe Challenge Our client came to us for help in driving a change in brand perception, to build trust with our 18-34 YOA target group and drive new memberships.  ‘’Meetic Group’’ operates a collection of 8 online dating sites in Europe, they are the preferred and [...]
Shortlisted 2021Luxury & Lifestyle BrandBumbleEntered by:Havas InternationalCREDITS:Spotify, The Brooklyn Brothers, CaviarBuilding brand buzz in lockdownThe Challenge Background – Bumble is a dating and social networking app built on empowering women to make the first move. The brand positioning is to promote healthy relationships both on and off the platform, aiming to become a true partner [...]
Shortlisted 2020Lifestyle, Luxury & Fashion BrandZenith WatchesEntered by:KR WavemakerCredits:Zenith El Primero – A Forgotten TreasureThe Challenge In 1969, Zenith created El Primera, the first-ever integrated automatic chronograph movement, which is still the world's most precise series-made caliber. With an impressive beat frequency of 36,000 vibrations per hour, it swiftly became a twentieth century icon. But [...]
Shortlisted 2020LIFESTYLE, LUXURY AND FASHION BrandPrada EcoNylEntered by:National Geographic PartnersCredits:What We CarryThe Challenge The world of fashion is one of the single largest contributors globally to landfill. As fast fashion grows into a multi-billion dollar industry, it's a hot button issue that we aren't talking about enough. But luxury Italian fashion brand Prada is tackling [...]
Shortlisted 2020LIFESTYLE, LUXURY AND FASHION BrandEssityEntered by:ZenithCredits:Poke, AMV BBDO, KetchumViva La VulvaThe Challenge Libresse is known for its period-care offering. To grow/remain relevant in a declining FemCare category, Libresse launched intimate care products in the Nordics: washes & wipes. Libresse's brand platform-Live Fearless-is about breaking taboos that hold women back when it comes to periods. [...]
Shortlisted 2020Lifestyle, Luxury & Fashion BrandAudemars PiguetEntered by:T Brand Studio, The New York TimesCredits:Audemars Piguet- Art SeriesThe Challenge The Swiss watchmaker Audemars Piguet came to T Brand Studio to illuminate the brand's alignment with contemporary art. The brand's main challenge was to differentiate itself from its competitors through its connection with art, broaden its appeal [...]
Shortlisted 2020Lifestyle, Luxury & Fashion BrandLevi'sEntered by:OMD EMEACredits:TCO London (Huck Mag)What Does Performance Mean To You?The Challenge The menswear category has been growing steadily for the last 5 years, even outpacing the womenswear category for the first time. And whilst Levi's has seen its business performance follow a similar trend, recently it has been showing [...]