Shortlisted 2022Luxury & Lifestyle BrandThe Macallan & BentleyEntered by:Robb ReportCredits:PMC, The Macallan, Bentley Motor Cars, Publicis MediaSharing Mastery: An Extraordinary Journey Into The FutureThe Challenge When The Macallan and Bentley Motors formed an exclusive partnership, the challenge was clear: How should that story be told and in what manner should that info be shared to [...]
Shortlisted 2022Luxury & Lifestyle BrandMonkey Shoulder WhiskyEntered by:iProspect GlobalCredits:Yahoo Creative Studios, YahooMonkey Shoulder - ‘From Mixing Cocktails To Mixing Metaverse Beats’The Challenge Monkey Shoulder (MOSH) is a whisky created as a result of a close relationship with the bartender community. Back in the mid-2000s, parent company William Grant & Sons saw a rise in bartenders [...]
Shortlisted 2022Luxury & Lifestyle BrandWalpoleEntered by:BBC StoryWorksLove Letters From BritainThe Challenge The British luxury sector is one of the UK’s greatest export success stories; with 80% of production destined for overseas markets, it’s a major driver of international visitors. But the global luxury market is facing huge challenges – 2020 saw a $79 billion loss [...]
Winner 2022Luxury & Lifestyle, Grand Prix BrandJohnnie WalkerEntered by:OMG AfricaThe Ones Who... Keep WalkingThe Challenge It’s an exciting time for young people in Africa. Afro-optimism is spiking like never before, and nations are coming together to drive progress across the continent. Collectively, 65% of 18-24-year-olds think ‘the 21st Century will be the African century’ (source: [...]
Shortlisted 2021Luxury & Lifestyle BrandTriumphEntered by:WavemakerA triumph for TriumphThe Challenge Triumph Lingerie wanted to accelerate growth. Just like any other retail brands, they were challenged to act beyond brick and-mortar businesses and adapt to the ever-changing online landscape.  Triumph wanted to strengthen their (#1) position in the Taiwan market, but at the same time they [...]
Shortlisted 2021Luxury & Lifestyle BrandThe North FaceEntered by:PHD Global BusinessCREDITS:Bigger., Mongoose, 1000heads, Runner's World, 4running, Trails, Aktiv Laufen!, TrailRun, Like the Wind, StravaPower further, together - Launching a trail running shoe during a pandemic The Challenge The North Face was born out of a passion to help people explore the world. Then the pandemic happened. [...]
Shortlisted 2021Luxury & Lifestyle BrandMeeticEntered by:Havas Media GroupRe-humanizing digital relationshipsThe Challenge Our client came to us for help in driving a change in brand perception, to build trust with our 18-34 YOA target group and drive new memberships.  ‘’Meetic Group’’ operates a collection of 8 online dating sites in Europe, they are the preferred and [...]