Shortlisted 2021Travel and Tourism BrandMarriott Bonvoy InternationalEntered by:Spark FoundryTrigger the escapeThe Challenge Marriott Bonvoy launched as a loyalty brand in 2019. As a company, Marriott has a range of hotels in it's portfolio including W hotels, The Ritz-Carlton and Sheraton, to name a few. At the end of 2019, Marriott Bonvoy faced multiple challenges. Firstly, [...]
Shortlisted 2021Luxury & Lifestyle BrandBumbleEntered by:Havas InternationalCREDITS:Spotify, The Brooklyn Brothers, CaviarBuilding brand buzz in lockdownThe Challenge Background – Bumble is a dating and social networking app built on empowering women to make the first move. The brand positioning is to promote healthy relationships both on and off the platform, aiming to become a true partner [...]
Shortlisted 2019Travel & Tourism BrandVisit the USAEntered by:Brand USACredits:MediaCom, Spotify, MustacheHear the Music, Experience the USAThe Challenge Global Barriers: Economical: A strong U.S. dollar makes it seem like other destinations are cheaper to visit. As a result, international visitors find the U.S. to be too expensive and cost prohibitive. Uncertainty around travel policies: Changes to [...]
Winner 2019AUTOMOTIVE BrandAudi e-tronEntered by:PHD GermanyCredits:iTunes, Podigee, Spotify, Soundcloud, Youtube, Deezer, ViertausendhertzBring the e-tron to the digital airwavesThe Challenge Audi has a history of promoting progressive, premium driving – leading the way in all wheel drive through quattro, redefining premiumness through the A8 and combining both elements in the Q range. However, their latest launch was [...]