Shortlisted 2020Automotive BrandBentleyEntered by:PHD Global BusinessCredits:The Economist, The Rake, Wired, Wallpaper*, Harper’s Bazaar, Unit9, KEKOAn Extraordinary Journey To The FutureThe Challenge Bentley is perceived as a brand stuck in the past, not a brand looking towards the future In 2019, Bentley celebrated a milestone birthday of 100 years. The emphasis placed on this incredible brand [...]
Shortlisted 2020Automotive BrandRenault LATAMEntered by:Havas Media ArgentinaCredits:Publicis GroupCompetition Is In Your DNAThe Challenge The French automotive manufacturer Renault is well known across Latin American countries, but often associated as an affordable Brand. For 2019, our challenge was to find which aspect of Renault could elevate the Brand while keeping increasing market share offering affordable every-day [...]
Shortlisted 2020Automotive BrandAudiEntered by:National Geographic PartnersCredits:PHD GlobalElectric EarthThe Challenge With customers more aware now than ever of the environmental impact of vehicles powered by fossil fuels and making their purchase decisions accordingly, the automotive industry is at a turning point in terms of developing cleaner ways of driving. Audi needed to position itself as the [...]
Shortlisted 2020Automotive BrandVolkswagenEntered by:PHD Global BusinessCredits:DDB BerlinVolkswagen - For The Many, Not The Few - The ID.3The Challenge Democratisation starts with Volkswagen's name which translates to 'the people's car'. The Beetle brought an affordable high-quality model to the masses, followed by the Golf's affordable technology, and now they hope to bring e-mobility to the many, [...]
Shortlisted 2020Automotive BrandPorsche TaycanEntered by:PHD GlobalCredits:VICE Media, Twitter, Grabarz & Partner Werbeagentur GmbH, Plexus Outdoor, Pixel Artworks, Pulse Films, World Stage, PHD ChinaPorsche Taycan: The Electric DialogueThe Challenge In 2019 Porsche unveiled their first ever fully electric vehicle- the Taycan. Designed with Porsche performance in mind, it's quick, luxurious and it embodies the soul of [...]
Winner 2019AUTOMOTIVE BrandAudi e-tronEntered by:PHD GermanyCredits:iTunes, Podigee, Spotify, Soundcloud, Youtube, Deezer, ViertausendhertzBring the e-tron to the digital airwavesThe Challenge Audi has a history of promoting progressive, premium driving – leading the way in all wheel drive through quattro, redefining premiumness through the A8 and combining both elements in the Q range. However, their latest launch was [...]
Shortlisted 2019AUTOMOTIVE BrandPorscheEntered by:PHD Global & USCredits:C-K, Drum, CBSPorsche – Carpool KaraokeThe Challenge Among Porsche fans, the brand has no equal. To these drivers, Porsche sports cars are the pinnacle of a high performance driving experience, with a design that is beautiful and timeless. Among younger, affluent audiences however, the Porsche brand is not considered as relevant. [...]
Shortlisted 2019AUTOMOTIVE BrandPorscheEntered by:PHD GlobalCredits:UDG,Facebook, Instagram, Petrolicious, TVS, C-K, Drum, CBSPorsche – Sportscar Together DayThe Challenge Some things don’t change. The dream of a perfect sports car drove Ferry Porsche to create the very first Porsche back on 8th June 1948, and that dream is alive and well over 70 years on. To celebrate in style [...]
Shortlisted 2019AUTOMOTIVE BrandRolls Royce CullinanEntered by:Fox Networks GroupCredits:Centigrade – Agency National Geographic Brand PartnersThe Final Challenge – CullinanThe Challenge About to unveil it's first SUV, Rolls-Royce faced a new challenge, to prove itself as a highly capable luxury off-road motor car, worthy of their promise to deliver an 'Effortless, Everywhere' experience to their discerning customers. Rolls-Royce [...]
Winner 2018AUTOMOTIVE BrandPORSCHELead AgencyPHD GERMANYContributing CompanyFUSE OMNICOM MEDIA GROUP, GOOGLE Cayman vs. DronesThe Challenge What does the typical Porsche driver look like? Male, 55 years old and posh, isn’t he? But what if Porsche had a new model in a significant lower price segment and therefore affordable for a younger generation? We had to disrupt the [...]
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