Shortlisted 2020Automotive BrandRenault LATAMEntered by:Havas Media ArgentinaCredits:Publicis GroupCompetition Is In Your DNAThe Challenge The French automotive manufacturer Renault is well known across Latin American countries, but often associated as an affordable Brand. For 2019, our challenge was to find which aspect of Renault could elevate the Brand while keeping increasing market share offering affordable every-day [...]