Winner 2018AUTOMOTIVE BrandPORSCHELead AgencyPHD GERMANYContributing CompanyFUSE OMNICOM MEDIA GROUP, GOOGLE Cayman vs. DronesThe Challenge What does the typical Porsche driver look like? Male, 55 years old and posh, isn’t he? But what if Porsche had a new model in a significant lower price segment and therefore affordable for a younger generation? We had to disrupt the [...]
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