Winner 2022Travel & Tourism BrandVisit SwedenEntered by:MindshareCredits:Forsman & Bodenfors, Hill+Knowlton, B-Reel Films, LjudbyrånDiscover The OriginalsThe Challenge As the world opened up to international travel once again, Visit Sweden needed to increase inbound tourism to the country by building a stronger brand image of Sweden as an inspiring and sustainable destination. The challenge was to cut [...]
Shortlisted 2022Travel & Tourism BrandBrand ScotlandEntered by:Carat UKCredits:BBC Studios, New York Times, Facebook, Instagram, Twitter, LinkedIn, Teads, The Leith AgencyMany Brands Make Light Work - Collaboratively Building Scotland's Brand At COP26The Challenge In November 2021, all eyes were on Scotland as Glasgow hosted the highly anticipated COP26 event, where world leaders met to agree on [...]
Winner 2022Technology & Telecoms BrandSamsung Galaxy S21 UltraEntered by:Starcom WorldwideCredits:Conde Nast, EdelmanThe Phone Of The Year Captures The Man Of The YearThe Challenge When choosing a smartphone most people now look at camera quality first and foremost. A phone capable of taking very high-quality photos and videos is no longer a novelty, it is an [...]
Shortlisted 2022Technology & Telecoms BrandSamsung Galaxy Z Flip3Entered by:Starcom WorldwideCredits:TikTok, R/GASamsung Galaxy: Unfold Your WorldThe Challenge In the past 3 years, Samsung have reinvigorated the mobile category with foldable phones, reintroducing the flip-phone and updating it for the twenties by meshing it with touchscreen technology. Although Samsung have been pioneers and have started to see [...]
Highly Commended 2022Technology & Telecoms BrandSamsungEntered by:T Brand, the content studio of New York Times AdvertisingCreating SustainablyThe Challenge Samsung’s goal was to raise awareness of their eco-conscious products and technologies by demonstrating to a curious global consumer how they are helping society achieve a more sustainable future while minimizing the environmental impact of their products. [...]
Shortlisted 2022Technology & Telecoms BrandDeutsche TelekomEntered by:Mindshare GmbHCredits:emetriq GmbH, Pulse Advertising GmbH, Publicis Sapient, Saatchi & Saatchi London, Proud Robinson & PartnersProject Futureproof: From GenZ For GenZThe Challenge As telecommunication services become more competitive, it is vital for Telekom to continuously stay relevant and top-of-mind. Among all age groups, GenZ (A16-29) has been identified as [...]
Highly Commended 2022Media & Entertainment BrandSony Pictures EntertainmentEntered by:OMD EMEASpider-Man Swings To Global SuccessThe Challenge Amid a growing global pandemic, with Omicron taking hold and cinemas closing across the world, Sony Pictures Entertainment tasked OMD EMEA with reaching $1.13B at the box office with their latest film release; Spider-Man: No Way Home. To put this [...]
Winner 2022Media & Entertainment BrandReutersEntered by:ReutersCredits:VMLY&RThe SourceThe Challenge With people being bombarded by news from every angle and from a wide variety of sources, it’s no wonder there has been a decline in trust in news from both businesses and consumers. In fact, according to Reuters 2021 Digital News Report, only 44% of people globally [...]
Shortlisted 2022Luxury & Lifestyle BrandThe Macallan & BentleyEntered by:Robb ReportCredits:PMC, The Macallan, Bentley Motor Cars, Publicis MediaSharing Mastery: An Extraordinary Journey Into The FutureThe Challenge When The Macallan and Bentley Motors formed an exclusive partnership, the challenge was clear: How should that story be told and in what manner should that info be shared to [...]
Shortlisted 2022Luxury & Lifestyle BrandMonkey Shoulder WhiskyEntered by:iProspect GlobalCredits:Yahoo Creative Studios, YahooMonkey Shoulder - ‘From Mixing Cocktails To Mixing Metaverse Beats’The Challenge Monkey Shoulder (MOSH) is a whisky created as a result of a close relationship with the bartender community. Back in the mid-2000s, parent company William Grant & Sons saw a rise in bartenders [...]
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