Shortlisted 2022Technology & Telecoms BrandSamsung Galaxy Z Flip3Entered by:Starcom WorldwideCredits:TikTok, R/GASamsung Galaxy: Unfold Your WorldThe Challenge In the past 3 years, Samsung have reinvigorated the mobile category with foldable phones, reintroducing the flip-phone and updating it for the twenties by meshing it with touchscreen technology. Although Samsung have been pioneers and have started to see [...]
Winner 2021Brand & Media Owner Partnership BrandSamsung Galaxy A Series phoneEntered by:Starcom (US & UK)CREDITS:R/GA, Wieden & Kennedy, TikTokSamsung #danceAwesomeThe Challenge Samsung’s purpose is to create human-driven innovations that help people express themselves and bring us closer together. When Samsung wanted to connect with a new audience – Gen Z – we needed a like-minded [...]