Highly Commended 2022Media & Entertainment BrandSony Pictures EntertainmentEntered by:OMD EMEASpider-Man Swings To Global SuccessThe Challenge Amid a growing global pandemic, with Omicron taking hold and cinemas closing across the world, Sony Pictures Entertainment tasked OMD EMEA with reaching $1.13B at the box office with their latest film release; Spider-Man: No Way Home. To put this [...]
Shortlisted 2021Media and Entertainment BrandSony Pictures EntertainmentEntered by:OMD EMEABad Boys for Life - Re-energising the franchiseThe Challenge Sony Pictures Releasing International tasked OMD EMEA with raising unaided awareness across 28 different markets to drive significant box office revenue for the business with the release of Bad Boys for Life. The challenge was made even tougher [...]