Shortlisted 2022Technology & Telecoms BrandDeutsche TelekomEntered by:Mindshare GmbHCredits:emetriq GmbH, Pulse Advertising GmbH, Publicis Sapient, Saatchi & Saatchi London, Proud Robinson & PartnersProject Futureproof: From GenZ For GenZThe Challenge As telecommunication services become more competitive, it is vital for Telekom to continuously stay relevant and top-of-mind. Among all age groups, GenZ (A16-29) has been identified as [...]