Shortlisted 2020Corporate Influencer BrandTech MahindraEntered by:The Trust : The Wall Street Journal | Barron's GroupCredits:In The FutureThe Challenge Initially, Tech Mahindra needed to amplify its brand recognition with global (-Suites. The brand wanted to be seen as an established leader in cutting-edge technology and innovation, a company with business transformation expertise. Tech Mahindra wanted to [...]
Shortlisted 2020Corporate Influencer BrandBayerEntered by:MediaComCredits:Can We Live Better?The Challenge Bayer is a well-recognized life science brand with aided awareness of +92%. However, its brand acceptance was not as strong as it ranged from 25-41% across different markets. We also expected Bayer’s consideration to fall as a result of the Monsanto acquisition. It was clear that [...]
Shortlisted 2020Brand & Media Owner Partnership BrandRenaissanceEntered by:Spark FoundryCredits:VICE,M1M Team (Spark Foundry, Publicis Media Content, Digitas)Discover This WayThe Challenge In 2019, Renaissance launched its on property Navigator program; an elevated concierge service helping guests discover local haunts and hidden gems in the city they are visiting. Whilst this was successful amongst hotel guests, awareness of [...]
Shortlisted 2020Corporate Influencer BrandCorteva AgriscienceEntered by:BBC StoryWorksCredits:OgilvyFollow The FoodThe Challenge By 2050 there will be 10 billion people on the planet, and they will all need something to eat. How are we going to feed the planet in a sustainable way, that doesn't exhaust the earth's resources? This is the challenge that confronts Corteva Agriscience. [...]
Shortlisted 2020Financial Services BrandAstana International Financial CentreEntered by:Astana International Financial CentreCredits:Bloomberg Media, Bloomberg Media StudiosMy KazakhstanThe Challenge What do you know about business in Kazakhstan? Our vast, enigmatic country has plenty of untold stories to tell. At the Astana International Finance Centre (AIFC) we represent all of our business communities as well as our financial [...]
Shortlisted 2020Corporate Influencer BrandVistaJetEntered by:The Trust : The Wall Street Journal | Barron's GroupCredits:JK&KSecrets Of The CEOThe Challenge VistaJet wanted to drive consideration amongst new customers and be viewed as a trusted partner, more than a mobility service provider. At the heart of the brief was a desire to demonstrate VistaJet has a deep understanding [...]
Shortlisted 2020Travel and Tourism BrandVistaJetEntered by:The Trust : The Wall Street Journal | Barron's GroupCredits:JK&KSecrets Of The CEOThe Challenge VistaJet wanted to drive consideration amongst new customers and be viewed as a trusted partner, more than a mobility service provider. At the heart of the brief was a desire to demonstrate VistaJet has a deep [...]
Shortlisted 2020Technology and Telecoms BrandTech MahindraEntered by:The Trust : The Wall Street Journal | Barron's GroupCredits:In The FutureThe Challenge Initially, Tech Mahindra needed to amplify its brand recognition with global (-Suites. The brand wanted to be seen as an established leader in cutting-edge technology and innovation, a company with business transformation expertise. Tech Mahindra wanted [...]
Shortlisted 2020Lifestyle, Luxury & Fashion BrandLevi'sEntered by:OMD EMEACredits:TCO London (Huck Mag)What Does Performance Mean To You?The Challenge The menswear category has been growing steadily for the last 5 years, even outpacing the womenswear category for the first time. And whilst Levi's has seen its business performance follow a similar trend, recently it has been showing [...]
Shortlisted 2020Brand & Media Owner Partnership BrandSheratonEntered by:Spark FoundryCredits:Business Insider and Insider Inc, M1M (Spark Foundry, Publicis Media Content, Digitas)Global Experience, Local ConnectionsThe Challenge Sheraton Hotels & Resorts, Marriott lnternational's most global brand, and a hospitality icon since 1937. A revitalisation of the Sheraton brand through a differentiated positioning and compelling proposition has been a [...]
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