Shortlisted 2021Social Good BrandSamsung Entered by:StarcomSamsung out of the boxThe Challenge Colorful cardboard packaging is great for selling TVs on-shelf – but it’s not so great for our environment. The manufacturing of cardboard packaging and their full-color printed labels create greenhouse gas emissions and overall, cardboard packaging is one of the biggest contributors to municipal [...]
Shortlisted 2020Brand & Media Owner Partnership BrandRenaissanceEntered by:Spark FoundryCredits:VICE,M1M Team (Spark Foundry, Publicis Media Content, Digitas)Discover This WayThe Challenge In 2019, Renaissance launched its on property Navigator program; an elevated concierge service helping guests discover local haunts and hidden gems in the city they are visiting. Whilst this was successful amongst hotel guests, awareness of [...]
Shortlisted 2020Brand & Media Owner Partnership BrandSheratonEntered by:Spark FoundryCredits:Business Insider and Insider Inc, M1M (Spark Foundry, Publicis Media Content, Digitas)Global Experience, Local ConnectionsThe Challenge Sheraton Hotels & Resorts, Marriott lnternational's most global brand, and a hospitality icon since 1937. A revitalisation of the Sheraton brand through a differentiated positioning and compelling proposition has been a [...]