Shortlisted 2019Lifestyle, Luxury and Fashion BrandRolls Royce CullinanEntered by:Fox Networks GroupCredits:Centigrade – Agency National Geographic Brand PartnersThe Final Challenge – CullinanThe Challenge About to unveil it's first SUV, Rolls-Royce faced a new challenge, to prove itself as a highly capable luxury off-road motor car, worthy of their promise to deliver an 'Effortless, Everywhere' experience to their [...]
Shortlisted 2019Lifestyle, Luxury and Fashion BrandPomellatoEntered by:T Brand Studio, The New York TimesCredits:Pomellato: Looking Back, Striding ForwardThe Challenge The Italian jewelry brand Pomellato partnered with T Brand Studio, the branded content team at The New York Times, seeking to raise awareness of the Pomellato brand and create content to support its 2018 #PomellatoForWomen campaign to [...]
Shortlisted 2019Lifestyle, Luxury and Fashion BrandGemfieldsEntered by:LuxHub, Havas Media InternationalCredits:Adam & EveGemfields: Show Your True ColoursThe Challenge Gemfields is an emerald and ruby sourcing company on a mission to become the global leader in precious coloured gemstones – a position which is currently unoccupied. The coloured gemstones category and Gemfields suffer from extremely low awareness [...]
winner 2019Lifestyle, Luxury and Fashion BrandFormula 1Entered by:Wavemaker Client Solutions LondonCredits:Wieden+KennedyFormula 1: Unleashing the World’s Greatest Racing Spectacle on the PlanetThe Challenge With a decline in following and negative perceptions impacting both brand and business, 2018 was a seminal year for Formula 1. The brand mission to “unleash the greatest racing spectacle on the planet” [...]
Shortlisted 2019Lifestyle, Luxury and Fashion BrandArt Russe Saint-Émilion Grand CruEntered by:Bloomberg Media GroupCredits:The Art of CollaborationThe Challenge Private art foundation, Art Russe, wanted to drive brand awareness with a creative partnership that was able to convey a reverence for Russian heritage with the French philosophy of winemaking and the magic of Saint-Émilion. When Art Russe [...]
Shortlisted 2018LIFESTYLE, LUXURY & FASHION BrandVENTEPRIVEELead AgencyIDEASFORMUSICYOU ARE THE STYLISTThe Challenge Vente-privee is a French e-commerce company that pioneered the model of online flash sales. These sales include a diverse selection of product categories: fashion, accessories or watches. How to create a new way (innovative, creative and strategic) to sale clothes ? How to make real [...]
Shortlisted 2018LIFESTYLE, LUXURY & FASHION BrandTIMBERLANDLead AgencyVIZEUMContributing CompanyGROUNDTRUTHFLEX IN THE CITYThe Challenge Business Challenge Timberland were looking to change their brand perception to a ‘fresher’ Timberland that kept their heritage but also delivered innovation through more contemporary and stylish products and messaging. They wanted to draw in a younger audience while keeping their core heritage audience, [...]
Shortlisted 2018LIFESTYLE, LUXURY & FASHION BrandTIFFANY & CO.Lead AgencyWAVEMAKERHARDWEAR LAUNCHThe Challenge Tiffany and Co. has varying perceptions across the world—from America’s darling silver brand to a high end, established luxury jeweller. Because the culture of each market yields varying opinions about Tiffany & Co., the 180- year old brand strived to reinforce its place in the [...]
Winner 2018LIFESTYLE, LUXURY & FASHION BrandHENNESSY XOLead AgencyKR MEDIA FRANCE [GROUPM]Contributing CompanyNATIONAL GEOGRAPHICA NEW PERSPECTIVE OF THE SILK ROADThe Challenge Inspired by its own history of expansion to the world and taste for adventure, the Hennessy Maison featured its prestigious Hennessy X.O cognac as a binding link between East and West to embark its consumers in [...]
SHORTLISTED 2017LIFESTYLE & LUXURY BrandTHE NORTH FACE (VF CORP)Lead AgencyVIZEUMTHE NORTH FACE THERMOBALL - DEFY WEATHER WHATEVERThe Challenge The North Face brand’s key growth barrier is the perception that it is for outdoor enthusiasts only, but irrelevant to the everyday consumer. We needed to show these everyday consumers that the Thermoball jacket is a product for their [...]
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