winner 2019Lifestyle, Luxury and Fashion BrandFormula 1Entered by:Wavemaker Client Solutions LondonCredits:Wieden+KennedyFormula 1: Unleashing the World’s Greatest Racing Spectacle on the PlanetThe Challenge With a decline in following and negative perceptions impacting both brand and business, 2018 was a seminal year for Formula 1. The brand mission to “unleash the greatest racing spectacle on the planet” [...]