Shortlisted 2018LIFESTYLE, LUXURY & FASHION BrandTIMBERLANDLead AgencyVIZEUMContributing CompanyGROUNDTRUTHFLEX IN THE CITYThe Challenge Business Challenge Timberland were looking to change their brand perception to a ‘fresher’ Timberland that kept their heritage but also delivered innovation through more contemporary and stylish products and messaging. They wanted to draw in a younger audience while keeping their core heritage audience, [...]
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