2025 has been transformative for the World Media Group. We consolidated the UK growth we delivered last year and laid the foundations for international expansion into Asia and the Middle East – a milestone that represents not just geographical growth, but a fundamental shift in our ambition and reach. As always, our focus has been […]
80% of advertisers are committed to an ESG strategy or UN Sustainable Development Goals The World Media Group, a strategic alliance of the world’s leading media brands, today released its annual report: What’s Next for Content-Led Marketing? The survey, which questioned key influencers across advertisers, agencies, media brands and consultancies, explored the impact of the […]
New analysis released today by the World Media Group (WMG), a strategic alliance of the world’s premium media brands, confirms that advertising campaigns viewed within a trusted editorial environment are yielding significantly better results for attention and viewability than the industry standard. Analysis from Moat by Oracle Data Cloud shows that premium digital inventory running […]
Article by Amy He | Jan 27, 2020 | EMarketer Marketers predicted that they will use more content-driven campaigns and audio and emerging formats in 2020, according to new research from World Media Group. About 80% of marketing professionals worldwide surveyed in October 2019 said they expect content-led campaigns to grow over the next two years, with 19% saying […]
The Future Of Content-Led Marketing Around The World Report In the News Marketers Expect More Content-Driven Campaigns in 2020 – Edgy Marketers Expect Content-Driven Campaigns to Increase in 2020 – E-marketer Content Marketing Surge to Continue in 2020 – O’Dwyer’s Content-Driven marketing expected to grow – MediaPost L’activisme de marque, une tendance de fond – […]
Content-led advertising continues to grow as brands address social and environmental challenges A new survey from the World Media Group (a strategic alliance of the world’s leading media brands) into content-led marketing suggests an increase in brand activism,with advertisers using content campaigns to align themselves with social and environmental issues. The survey, which questioned key […]
Moat Analytics Reveal that Quality Journalism Eclipses Industry Benchmarks for Attention Analysis released today by the World Media Group (WMG), a strategic alliance of the world’s premium media brands, confirms that advertising campaigns viewed within a trusted editorial environment are yielding significantly better results for attention and viewability than the industry standard. Independent analysis from […]
A new survey from the World Media Group (a strategic alliance of the world’s leading media brands) into content-led marketing shows that, although marketers are most likely to be using content-driven campaigns for brand engagement, they are not using engagement metrics as their primary KPIs. The survey questioned key influencers across advertisers, agencies, media brands […]