Stagwell research shows advertising next to news has no negative impact for brands
October 9, 2024
Thought Leadership
At it's Future Of New Summit in London, Stagwell released new UK-based research that debunks the myth that advertising next to news content—whether it be politically charged, crime-related, or otherwise—negatively...
Should you advertise in an election year?
February 19, 2024
Thought Leadership
There are good reasons for brands to spend their ad dollars with trusted news outlets, writes Jamie Credland, CEO of World Media Group, an alliance of leading global media organisations. This...
In conversation with Manoj Khimji and Luca Allam
October 27, 2023
Interview
The Future of Work within Advertising
March 30, 2023
Key Takeouts
Experts Share Top Tips for Creating an Award-Winning Campaign
October 9, 2020
Awards, Top Tips
Yesterday, members of the World Media Awards judging panel and the creators of this year’s Grand Prix winning entry for Sonos came together for our Awards Masterclass to discuss what...
Judges Like the Sound of Sonos’s Campaign at the 2020 World Media Awards
September 10, 2020
Awards
‘Brilliant Sound at Intersections of Culture and Cool’ Wins this Year’s Grand Prix London, Thursday 10th September 2020 – The World Media Group is pleased to announce the winners of...
Moat Analysis shows Trusted Media continues to deliver increased engagement and viewability for advertisers during Covid-19
July 27, 2020
Research, Thought Leadership
New analysis released today by the World Media Group (WMG), a strategic alliance of the world’s premium media brands, confirms that advertising campaigns viewed within a trusted editorial environment are...
Why content marketers must look beyond traditional KPIs
July 21, 2020
Thought Leadership
When audiences are likely to judge a campaign based on factors such as interest, tone, integrity, accuracy, relevance and credibility when deciding whether to engage or not, are traditional KPIs...
Marketers Expect Content-Driven Campaigns to Increase in 2020
January 30, 2020
Awards, Research
Article by Amy He | Jan 27, 2020 | EMarketer Marketers predicted that they will use more content-driven campaigns and audio and emerging formats in 2020, according to new research from World Media Group....