Should you advertise in an election year?

February 19, 2024

Thought Leadership

There are good reasons for brands to spend their ad dollars with trusted news outlets, writes Jamie Credland, CEO of World Media Group, an alliance of leading global media organisations. This...

In conversation with Manoj Khimji and Luca Allam

October 27, 2023

Interview

The World Media Group’s Chief Executive Belinda Barker chats with Manoj Khimji, Managing Director, The MediaVantage and Luca Allam, CEO, PHD, both based in the UAE, about how to navigate...

The Future of Work within Advertising

March 30, 2023

Key Takeouts

The Future of Work in Advertising: Key Takeouts The World Media Group hosted its latest Smart Briefing this week, a discussion around what the future of work looks like for...

Experts Share Top Tips for Creating an Award-Winning Campaign

October 9, 2020

Awards, Top Tips

Yesterday, members of the World Media Awards judging panel and the creators of this year’s Grand Prix winning entry for Sonos came together for our Awards Masterclass to discuss what...

Judges Like the Sound of Sonos’s Campaign at the 2020 World Media Awards

September 10, 2020

Awards

‘Brilliant Sound at Intersections of Culture and Cool’ Wins this Year’s Grand Prix London, Thursday 10th September 2020 – The World Media Group is pleased to announce the winners of...

Moat Analysis shows Trusted Media continues to deliver increased engagement and viewability for advertisers during Covid-19

July 27, 2020

Research, Thought Leadership

New analysis released today by the World Media Group (WMG), a strategic alliance of the world’s premium media brands, confirms that advertising campaigns viewed within a trusted editorial environment are...

Why content marketers must look beyond traditional KPIs

July 21, 2020

Thought Leadership

When audiences are likely to judge a campaign based on factors such as interest, tone, integrity, accuracy, relevance and credibility when deciding whether to engage or not, are traditional KPIs...

Marketers Expect Content-Driven Campaigns to Increase in 2020

January 30, 2020

Awards, Research

Article by Amy He  |  Jan 27, 2020  | EMarketer Marketers predicted that they will use more content-driven campaigns and audio and emerging formats in 2020, according to new research from World Media Group....