Search results for: Tag: marketing

The Future of Travel Marketing – Key Takeouts

November 7, 2023

The Future of Travel Marketing: Key Takeouts ​​With the travel industry in flux over the last few years, it’s been a challenging time for travel brands and advertisers. The editorial...

Join us IN CANNES!

May 30, 2023

JOIN US IN CANNES! Generative AI is sure to be a key theme at the event this year - it's certainly a topic that has huge ramifications for the industry....

Join the World Media Group at Advertising Week Europe

May 16, 2022

Thought Leadership

After a two year hiatus because of the pandemic, Advertising Week Europe returns to London this week and the World Media Group and our members are delighted to be participating...

Brand Advisory Board March 2022 – How to make your advertising more sustainable

March 24, 2022

Key Takeouts

The World Media Group’s Brand Advisory Board (BAB) met last week to discuss sustainability, and specifically, what steps brands can take to make their marketing more sustainable. The group, made...

Cookie-pocalypse: marketing & media effectiveness in a cookie-less world

May 14, 2021

With Google Chrome set to follow Safari and Firefox in pulling the plug on third-party cookies, we will soon lose the primary tech system that tracks identity across the open...

Profile on Damian Douglas, Managing Director EMEA, Time and President of The World Media Group

January 28, 2021

Interview

Social Media Portal (SMP) interviewed Damian Douglas, Managing Director, EMEA at Time and newly elected President of The World Media Group about publishing, marketing, digital transformation and more.  Please click...

Key Take Outs: Working with Trusted Media in Times of Crisis

April 2, 2020

Key Takeouts

Advertising and the COVID-19 Pandemic: Working with Trusted Media in Times of Crisis: Brand safety is always high on the agenda for advertisers, but what does this mean in the...

Marketers Expect Content-Driven Campaigns to Increase in 2020

January 30, 2020

Awards, Research

Article by Amy He  |  Jan 27, 2020  | EMarketer Marketers predicted that they will use more content-driven campaigns and audio and emerging formats in 2020, according to new research from World Media Group....

Survey results in the news

January 30, 2020

Awards, Research

The Future Of Content-Led Marketing Around The World Report In the News Marketers Expect More Content-Driven Campaigns in 2020 - Edgy Marketers Expect Content-Driven Campaigns to Increase in 2020 -...

WMG Davos Diary – Key Takeaways from WEF 2020

January 28, 2020

Key Takeouts, Thought Leadership

Many World Media Group members were at the World Economic Forum in Davos last week to discuss the global, regional and industry issues affecting business leaders today. Here are some...