After a two year hiatus because of the pandemic, Advertising Week Europe returns to London this week and the World Media Group and our members are delighted to be participating in a variety of panels and events. If you’re attending Advertising Week, come along and join us. The sessions featuring World Media Group members and [...]
The World Media Group’s Brand Advisory Board (BAB) met last week to discuss sustainability, and specifically, what steps brands can take to make their marketing more sustainable. The group, made up of influencers in high-level leadership roles across key industry sectors, meets three times a year to discuss best-practice around the issues affecting the media [...]
With Google Chrome set to follow Safari and Firefox in pulling the plug on third-party cookies, we will soon lose the primary tech system that tracks identity across the open web. How can marketers prepare for the loss of audience tracking, measurement and attribution built on top of that identity? Topics for discussion included: What [...]
Social Media Portal (SMP) interviewed Damian Douglas, Managing Director, EMEA at Time and newly elected President of The World Media Group about publishing, marketing, digital transformation and more. Please click on the link HERE to read the full article. It makes for a very interesting read!
Advertising and the COVID-19 Pandemic: Working with Trusted Media in Times of Crisis: Brand safety is always high on the agenda for advertisers, but what does this mean in the light of COVID-19? That was the question posed to a panel of 11 industry experts yesterday during a webinar hosted by the World Media Group. […]
Article by Amy He | Jan 27, 2020 | EMarketer Marketers predicted that they will use more content-driven campaigns and audio and emerging formats in 2020, according to new research from World Media Group. About 80% of marketing professionals worldwide surveyed in October 2019 said they expect content-led campaigns to grow over the next two years, with 19% saying […]
The Future Of Content-Led Marketing Around The World Report In the News Marketers Expect More Content-Driven Campaigns in 2020 – Edgy Marketers Expect Content-Driven Campaigns to Increase in 2020 – E-marketer Content Marketing Surge to Continue in 2020 – O’Dwyer’s Content-Driven marketing expected to grow – MediaPost L’activisme de marque, une tendance de fond – […]
Many World Media Group members were at the World Economic Forum in Davos last week to discuss the global, regional and industry issues affecting business leaders today. Here are some of the key takeaways, as observed by Katya Ionova, Creative Director, UK & EMEA, Business Insider and Damian Douglas, Managing Director, EMEA, Time. Youth Power […]