Over the past five years, the World Media Awards have gathered and celebrated the very best international, content-led marketing campaigns – benchmarking the best work by global brands and tracking the increasing levels of creativity and effectiveness. As we head towards the deadline [20 May] for this year’s Awards and prepare for the judging, we’ve […]
80% of advertisers are committed to an ESG strategy or UN Sustainable Development Goals The World Media Group, a strategic alliance of the world’s leading media brands, today released its annual report: What’s Next for Content-Led Marketing? The survey, which questioned key influencers across advertisers, agencies, media brands and consultancies, explored the impact of the […]
Social Media Portal (SMP) interviewed Damian Douglas, Managing Director, EMEA at Time and newly elected President of The World Media Group about publishing, marketing, digital transformation and more. Please click on the link HERE to read the full article. It makes for a very interesting read!
TIME’s Damian Douglas Confirmed as the New World Media Group President London, Thursday 28th January, 2021: The 2021 World Media Awards (WMAs) have opened for entry today, offering nine categories to recognise the best in cross platform, cross border, content-driven advertising. This year includes a new award for Social Good, which recognises the potential for […]
Alex Delamain of The Economist and World Media Group explains how partnering with respected journalistic brands can deliver engagement, not just reach. As SVP, global client partner at The Economist and president of the World Media Group, Alex Delamain’s role sits at the point of convergence between clients with marketing goals and a suite of […]
Yesterday, members of the World Media Awards judging panel and the creators of this year’s Grand Prix winning entry for Sonos came together for our Awards Masterclass to discuss what it takes to create an award-winning content campaign. Here are 10 top tips from our expert panel to ensure your content campaign rises above the […]
‘Brilliant Sound at Intersections of Culture and Cool’ Wins this Year’s Grand Prix London, Thursday 10th September 2020 – The World Media Group is pleased to announce the winners of the 2020 World Media Awards.Top brands including Astana International Financial Centre, Electronic Arts, Levi’s, Samsung, Shell, Sonos, Tech Mahindra, Tourism Australia and Volkswagen were amongst […]
When audiences are likely to judge a campaign based on factors such as interest, tone, integrity, accuracy, relevance and credibility when deciding whether to engage or not, are traditional KPIs such as ‘engagement’ and ‘time spent with content’ still relevant? Alex Delamain, President of the World Media Group and SVP, Head of Client Services, EMEA […]
Article by Amy He | Jan 27, 2020 | EMarketer Marketers predicted that they will use more content-driven campaigns and audio and emerging formats in 2020, according to new research from World Media Group. About 80% of marketing professionals worldwide surveyed in October 2019 said they expect content-led campaigns to grow over the next two years, with 19% saying […]
The Future Of Content-Led Marketing Around The World Report In the News Marketers Expect More Content-Driven Campaigns in 2020 – Edgy Marketers Expect Content-Driven Campaigns to Increase in 2020 – E-marketer Content Marketing Surge to Continue in 2020 – O’Dwyer’s Content-Driven marketing expected to grow – MediaPost L’activisme de marque, une tendance de fond – […]