Why content marketers must look beyond traditional KPIs
July 21, 2020
Thought Leadership
When audiences are likely to judge a campaign based on factors such as interest, tone, integrity, accuracy, relevance and credibility when deciding whether to engage or not, are traditional KPIs...
Cause and Effect: How global media brands can engage audiences for action around climate change
April 22, 2020
Thought Leadership
By Katya Ionova, Creative Director, UK & EMEA, Business Insider - Member of the World Media Group With the COVID-19 pandemic presenting an existential threat to many areas of economic activity...
Working with Media in Times of Crisis – Opinion Piece by Denise Turner, Newsworks
April 14, 2020
Thought Leadership
Working with media in times of crisis Insight director Denise Turner writes about how trusted brands should operate in the new media environment. Earlier this week I was delighted to...
Marketers Expect Content-Driven Campaigns to Increase in 2020
January 30, 2020
Awards, Research
Article by Amy He | Jan 27, 2020 | EMarketer Marketers predicted that they will use more content-driven campaigns and audio and emerging formats in 2020, according to new research from World Media Group....