Marketers Expect Content-Driven Campaigns to Increase in 2020

January 30, 2020

Article by Amy He  |  Jan 27, 2020  | EMarketer

Marketers predicted that they will use more content-driven campaigns and audio and emerging formats in 2020, according to new research from World Media Group.

About 80% of marketing professionals worldwide surveyed in October 2019 said they expect content-led campaigns to grow over the next two years, with 19% saying they expect they would stabilize. Only 2% of respondents said there would be a decline.

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