World Media GroupGordana Buccisano, EVP global client transformation, Havas Media Group and Chair of the World Media Group explains the importance of trust in the relationship between publisher, brand and consumer In a world where we’re constantly bombarded by communication, sifting through the millions of data points to decipher what’s true and meaningful would be practically impossible […]
New analysis released today by the World Media Group (WMG), a strategic alliance of the world’s premium media brands, confirms that advertising campaigns viewed within a trusted editorial environment are yielding significantly better results for attention and viewability than the industry standard. Analysis from Moat by Oracle Data Cloud shows that premium digital inventory running […]
Here is a wonderful section captured at the end of the WMG webinar when each of the panellists shared their very personal views on what has surprised them the most (in business and human behaviour) about what has happened since the Covid-19 pandemic began. The overriding feeling was that there has been an amazing sense […]