What is the currency of truth? by Gordana Buccisano, EVP Global Client Transformation, Havas Media Group and Non-Executive Chair of the World Media Group
March 22, 2021
Thought Leadership
Gordana Buccisano, EVP global client transformation, Havas Media Group and Chair of the World Media Group explains the importance of trust in the relationship between publisher, brand and consumer In...
Moat Analysis shows Trusted Media continues to deliver increased engagement and viewability for advertisers during Covid-19
July 27, 2020
Research, Thought Leadership
New analysis released today by the World Media Group (WMG), a strategic alliance of the world’s premium media brands, confirms that advertising campaigns viewed within a trusted editorial environment are...
Webinar – Working with Trusted Media in Times of Crisis – Final thoughts from the panel
April 1, 2020
Key Takeouts
Here is a wonderful section captured at the end of the WMG webinar when each of the panellists shared their very personal views on what has surprised them the most...