When audiences are likely to judge a campaign based on factors such as interest, tone, integrity, accuracy, relevance and credibility when deciding whether to engage or not, are traditional KPIs such as ‘engagement’ and ‘time spent with content’ still relevant? Alex Delamain, President of the World Media Group and SVP, Head of Client Services, EMEA […]
Rebooting your brand / business in the post Covid-19 world As businesses plan for life after Covid-19, a crisis with no precedent, how do they approach a world challenged by economic recovery? That was the topic posed to a panel of four industry experts today in the World Media Group’s third webinar, hosted by Damian […]
A really fascinating webinar took place today by The World Media Group. Our highly esteemed panel held a thought-provoking discussion about how you build/rebuild brand equity through a period of significant disruption. The panel concluded that to survive the post COVID-19 world brands need to be authentic, meaningful and add value. The customer has to […]
Working with media in times of crisis Insight director Denise Turner writes about how trusted brands should operate in the new media environment. Earlier this week I was delighted to take part in a webinar run by the World Media Group, a collective of major global publications. The webinar, and ten panellists involved, set out to […]
Advertising and the COVID-19 Pandemic: Working with Trusted Media in Times of Crisis: Brand safety is always high on the agenda for advertisers, but what does this mean in the light of COVID-19? That was the question posed to a panel of 11 industry experts yesterday during a webinar hosted by the World Media Group. […]
The Future Of Content-Led Marketing Around The World Report In the News Marketers Expect More Content-Driven Campaigns in 2020 – Edgy Marketers Expect Content-Driven Campaigns to Increase in 2020 – E-marketer Content Marketing Surge to Continue in 2020 – O’Dwyer’s Content-Driven marketing expected to grow – MediaPost L’activisme de marque, une tendance de fond – […]
Many World Media Group members were at the World Economic Forum in Davos last week to discuss the global, regional and industry issues affecting business leaders today. Here are some of the key takeaways, as observed by Katya Ionova, Creative Director, UK & EMEA, Business Insider and Damian Douglas, Managing Director, EMEA, Time. Youth Power […]