Why content marketers must look beyond traditional KPIs
July 21, 2020
Thought Leadership
When audiences are likely to judge a campaign based on factors such as interest, tone, integrity, accuracy, relevance and credibility when deciding whether to engage or not, are traditional KPIs...
Key Take Outs: Rebooting your brand/business in the post Covid-19 world
June 8, 2020
Key Takeouts
Rebooting your brand / business in the post Covid-19 world As businesses plan for life after Covid-19, a crisis with no precedent, how do they approach a world challenged by...
3rd webinar: Rebooting your brand/business in the post COVID-19 world
June 3, 2020
Key Takeouts
A really fascinating webinar took place today by The World Media Group. Our highly esteemed panel held a thought-provoking discussion about how you build/rebuild brand equity through a period of...
Working with Media in Times of Crisis – Opinion Piece by Denise Turner, Newsworks
April 14, 2020
Thought Leadership
Working with media in times of crisis Insight director Denise Turner writes about how trusted brands should operate in the new media environment. Earlier this week I was delighted to...
Key Take Outs: Working with Trusted Media in Times of Crisis
April 2, 2020
Key Takeouts
Advertising and the COVID-19 Pandemic: Working with Trusted Media in Times of Crisis: Brand safety is always high on the agenda for advertisers, but what does this mean in the...
Survey results in the news
January 30, 2020
Awards, Research
The Future Of Content-Led Marketing Around The World Report In the News Marketers Expect More Content-Driven Campaigns in 2020 - Edgy Marketers Expect Content-Driven Campaigns to Increase in 2020 -...
WMG Davos Diary – Key Takeaways from WEF 2020
January 28, 2020
Key Takeouts, Thought Leadership
Many World Media Group members were at the World Economic Forum in Davos last week to discuss the global, regional and industry issues affecting business leaders today. Here are some...