Research – World Media Group

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YWdlIC50Yi1pbWFnZS1jYXB0aW9uLWZpdC10by1pbWFnZXtkaXNwbGF5OnRhYmxlfS50Yi1pbWFnZSAudGItaW1hZ2UtY2FwdGlvbi1maXQtdG8taW1hZ2UgLnRiLWltYWdlLWNhcHRpb257ZGlzcGxheTp0YWJsZS1jYXB0aW9uO2NhcHRpb24tc2lkZTpib3R0b219IH0g

Stagwell research shows advertising next to news has no negative impact for brands

October 9, 2024

Thought Leadership

At it's Future Of New Summit in London, Stagwell released new UK-based research that debunks the myth that advertising next to news content—whether it be politically charged, crime-related, or otherwise—negatively...

Moat Analysis shows Trusted Media continues to deliver increased engagement and viewability for advertisers during Covid-19

July 27, 2020

Research, Thought Leadership

New analysis released today by the World Media Group (WMG), a strategic alliance of the world’s premium media brands, confirms that advertising campaigns viewed within a trusted editorial environment are...