Alex Delamain of The Economist and World Media Group explains how partnering with respected journalistic brands can deliver engagement, not just reach. As SVP, global client partner at The Economist and president of the World Media Group, Alex Delamain’s role sits at the point of convergence between clients with marketing goals and a suite of […]

The Future Of Content-Led Marketing Around The World Report In the News Marketers Expect More Content-Driven Campaigns in 2020 – Edgy Marketers Expect Content-Driven Campaigns to Increase in 2020 – E-marketer Content Marketing Surge to Continue in 2020 – O’Dwyer’s Content-Driven marketing expected to grow – MediaPost L’activisme de marque, une tendance de fond – […]

Many World Media Group members were at the World Economic Forum in Davos last week to discuss the global, regional and industry issues affecting business leaders today. Here are some of the key takeaways, as observed by Katya Ionova, Creative Director, UK & EMEA, Business Insider and Damian Douglas, Managing Director, EMEA, Time. Youth Power […]