The World Media Group hosted a really interesting webinar on media innovation and how brands are benefiting from new technologies. Our expert panel discussed a range of topics from innovations in media that have appeared during the pandemic to how brands can prepare for rapid change and disruption, lessons learnt from the pandemic and tips [...]
Harnessing Media Innovation to Drive Businesses Growth The media industry has talked about innovating for years but it took a global crisis to teach us an important lesson: urgency spurs innovation. So how can we keep the flames of innovation burning as we return to ‘normal’? The World Media Group invited a panel of experts […]
With Google Chrome set to follow Safari and Firefox in pulling the plug on third-party cookies, we will soon lose the primary tech system that tracks identity across the open web. How can marketers prepare for the loss of audience tracking, measurement and attribution built on top of that identity? Topics for discussion included: What [...]
Alex Delamain of The Economist and World Media Group explains how partnering with respected journalistic brands can deliver engagement, not just reach. As SVP, global client partner at The Economist and president of the World Media Group, Alex Delamain’s role sits at the point of convergence between clients with marketing goals and a suite of […]
New analysis released today by the World Media Group (WMG), a strategic alliance of the world’s premium media brands, confirms that advertising campaigns viewed within a trusted editorial environment are yielding significantly better results for attention and viewability than the industry standard. Analysis from Moat by Oracle Data Cloud shows that premium digital inventory running […]
World Media Group Editors’ Perspectives: How Global Leaders are responding to Covid-19 – Key Take Outs Five months after the first cases of Covid-19 were reported, there is hope that much of Europe, along with Asia, has passed the peak of infections. But with global leaders responding differently to the crisis, there are discrepancies about […]
A really interesting and thought-provoking webinar took place today by The World Media Group. Our highly knowledgeable panel held a fascinating discussion about how different parts of the globe are all responding quite differently to the current pandemic climate. Top quotes from today were “it’s better to be right, than first” and “it’s a crisis […]
Working with media in times of crisis Insight director Denise Turner writes about how trusted brands should operate in the new media environment. Earlier this week I was delighted to take part in a webinar run by the World Media Group, a collective of major global publications. The webinar, and ten panellists involved, set out to […]
Advertising and the COVID-19 Pandemic: Working with Trusted Media in Times of Crisis: Brand safety is always high on the agenda for advertisers, but what does this mean in the light of COVID-19? That was the question posed to a panel of 11 industry experts yesterday during a webinar hosted by the World Media Group. […]
Here is a wonderful section captured at the end of the WMG webinar when each of the panellists shared their very personal views on what has surprised them the most (in business and human behaviour) about what has happened since the Covid-19 pandemic began. The overriding feeling was that there has been an amazing sense […]