Media innovation: maintaining momentum post-Covid
July 2, 2021
Key Take Outs – Media Innovation
May 25, 2021
Key Takeouts
Harnessing Media Innovation to Drive Businesses Growth The media industry has talked about innovating for years but it took a global crisis to teach us an important lesson: urgency spurs...
Cookie-pocalypse: marketing & media effectiveness in a cookie-less world
May 14, 2021
Making Content-Driven Marketing that People care About
November 26, 2020
Thought Leadership
Alex Delamain of The Economist and World Media Group explains how partnering with respected journalistic brands can deliver engagement, not just reach. As SVP, global client partner at The Economist...
Moat Analysis shows Trusted Media continues to deliver increased engagement and viewability for advertisers during Covid-19
July 27, 2020
Research, Thought Leadership
New analysis released today by the World Media Group (WMG), a strategic alliance of the world’s premium media brands, confirms that advertising campaigns viewed within a trusted editorial environment are...
Key Take Outs: Editors’ Perspectives: How global leaders are responding to the COVID-19 crisis
May 11, 2020
Key Takeouts
World Media Group Editors’ Perspectives: How Global Leaders are responding to Covid-19 - Key Take Outs Five months after the first cases of Covid-19 were reported, there is hope that...
2nd Webinar – Editors’ Perspectives: How different parts of the world are responding to the pandemic and life beyond
May 5, 2020
Key Takeouts
A really interesting and thought-provoking webinar took place today by The World Media Group. Our highly knowledgeable panel held a fascinating discussion about how different parts of the globe are...
Working with Media in Times of Crisis – Opinion Piece by Denise Turner, Newsworks
April 14, 2020
Thought Leadership
Working with media in times of crisis Insight director Denise Turner writes about how trusted brands should operate in the new media environment. Earlier this week I was delighted to...
Key Take Outs: Working with Trusted Media in Times of Crisis
April 2, 2020
Key Takeouts
Advertising and the COVID-19 Pandemic: Working with Trusted Media in Times of Crisis: Brand safety is always high on the agenda for advertisers, but what does this mean in the...
Webinar – Working with Trusted Media in Times of Crisis – Final thoughts from the panel
April 1, 2020
Key Takeouts
Here is a wonderful section captured at the end of the WMG webinar when each of the panellists shared their very personal views on what has surprised them the most...