Media innovation: maintaining momentum post-Covid

July 2, 2021

The World Media Group hosted a really interesting webinar on media innovation and how brands are benefiting from new technologies. Our expert panel discussed a range of topics from innovations...

Key Take Outs – Media Innovation

May 25, 2021

Key Takeouts

Harnessing Media Innovation to Drive Businesses Growth The media industry has talked about innovating for years but it took a global crisis to teach us an important lesson: urgency spurs...

Cookie-pocalypse: marketing & media effectiveness in a cookie-less world

May 14, 2021

With Google Chrome set to follow Safari and Firefox in pulling the plug on third-party cookies, we will soon lose the primary tech system that tracks identity across the open...

Making Content-Driven Marketing that People care About

November 26, 2020

Thought Leadership

Alex Delamain of The Economist and World Media Group explains how partnering with respected journalistic brands can deliver engagement, not just reach. As SVP, global client partner at The Economist...

Moat Analysis shows Trusted Media continues to deliver increased engagement and viewability for advertisers during Covid-19

July 27, 2020

Research, Thought Leadership

New analysis released today by the World Media Group (WMG), a strategic alliance of the world’s premium media brands, confirms that advertising campaigns viewed within a trusted editorial environment are...

Key Take Outs: Editors’ Perspectives: How global leaders are responding to the COVID-19 crisis

May 11, 2020

Key Takeouts

World Media Group Editors’ Perspectives: How Global Leaders are responding to Covid-19 - Key Take Outs Five months after the first cases of Covid-19 were reported, there is hope that...

2nd Webinar – Editors’ Perspectives: How different parts of the world are responding to the pandemic and life beyond

May 5, 2020

Key Takeouts

A really interesting and thought-provoking webinar took place today by The World Media Group.  Our highly knowledgeable panel held a fascinating discussion about how different parts of the globe are...

Working with Media in Times of Crisis – Opinion Piece by Denise Turner, Newsworks

April 14, 2020

Thought Leadership

Working with media in times of crisis Insight director Denise Turner writes about how trusted brands should operate in the new media environment.  Earlier this week I was delighted to...

Key Take Outs: Working with Trusted Media in Times of Crisis

April 2, 2020

Key Takeouts

Advertising and the COVID-19 Pandemic: Working with Trusted Media in Times of Crisis: Brand safety is always high on the agenda for advertisers, but what does this mean in the...

Webinar – Working with Trusted Media in Times of Crisis – Final thoughts from the panel

April 1, 2020

Key Takeouts

Here is a wonderful section captured at the end of the WMG webinar when each of the panellists shared their very personal views on what has surprised them the most...