November 26, 2020
Alex Delamain of The Economist and World Media Group explains how partnering with respected journalistic brands can deliver engagement, not just reach. As SVP, global client partner at The Economist...
Interview with Johan Jervoe, CMO, UBS, the winner of this year’s World Media Award for Content Leadership & Innovation
September 19, 2020
Now lockdown measures have been loosened and consumers are hungry to return to ‘normal’ life, is this the right time to invest more heavily in marketing? And if so, are...
Moat Analysis shows Trusted Media continues to deliver increased engagement and viewability for advertisers during Covid-19
July 27, 2020
Research, Thought Leadership
New analysis released today by the World Media Group (WMG), a strategic alliance of the world’s premium media brands, confirms that advertising campaigns viewed within a trusted editorial environment are...
June 3, 2020
A really fascinating webinar took place today by The World Media Group. Our highly esteemed panel held a thought-provoking discussion about how you build/rebuild brand equity through a period of...
May 11, 2020
World Media Group Editors’ Perspectives: How Global Leaders are responding to Covid-19 - Key Take Outs Five months after the first cases of Covid-19 were reported, there is hope that...
2nd Webinar – Editors’ Perspectives: How different parts of the world are responding to the pandemic and life beyond
May 5, 2020
A really interesting and thought-provoking webinar took place today by The World Media Group. Our highly knowledgeable panel held a fascinating discussion about how different parts of the globe are...
April 1, 2020
Here is a wonderful section captured at the end of the WMG webinar when each of the panellists shared their very personal views on what has surprised them the most...
February 17, 2020
Fake news surrounds us. To an extent, it always has: propaganda, misinformation and lies are as old as language itself. But the rise of technology, the power and influence wielded...
January 30, 2020
The Future Of Content-Led Marketing Around The World Report In the News Marketers Expect More Content-Driven Campaigns in 2020 - Edgy Marketers Expect Content-Driven Campaigns to Increase in 2020 -...