The World Media Group (WMG) together with The Third Culture and the Brixton Finishing School would like you to participate in our first-ever industry survey on Inclusion & Trust on the commercial side of the media industry. If you work in the advertising industry, on the client or brand side, in a media agency, a [...]
80% of advertisers are committed to an ESG strategy or UN Sustainable Development Goals The World Media Group, a strategic alliance of the world’s leading media brands, today released its annual report: What’s Next for Content-Led Marketing? The survey, which questioned key influencers across advertisers, agencies, media brands and consultancies, explored the impact of the […]
A new survey from the World Media Group (a strategic alliance of the world’s leading media brands) into content-led marketing shows that, although marketers are most likely to be using content-driven campaigns for brand engagement, they are not using engagement metrics as their primary KPIs. The survey questioned key influencers across advertisers, agencies, media brands […]