Shortlisted 2017FINANCIAL SERVICES BrandHSBCLead AgencyMINDSHARE WORLDSTART TODAYThe Challenge Since 2013 the HSBC Retail Banking & Wealth Management proposition has been to support customers' hopes, dreams and ambitions - be they personal, financial, career, family or adventures ... we call it 'Supporting Human Ambition'. The start of every year is a critical time when people make New [...]
Shortlisted 2017FINANCIAL SERVICES BrandEYLead AgencyMEDIACOMContributing CompanyOGILVY, THE ASSEMBLY NETWORK, THE ECONOMIST, QUARTZ, LINKEDINERNST & YOUNG - BUILDING A BETTER WORKING WORLDThe Challenge Ernst & Young’s (EY) “purpose” is to build a better working world. This is fundamental to its strategy as a distinctive global brand and to leave a lasting legacy for EY people, its clients [...]
Winner 2016CORPORATE INFLUENCER BrandSHELLLead AgencyMEDIACOMSHELL - BEST DAY OF MY LIFEThe Challenge WE NEEDED TO MAKE ENERGY MORE RELEVANT FOR THE ENERGY INFLUENCERS OF THE FUTURE. One of Shell’s goals is to harness the power of collaboration - to pioneer more and cleaner energy solutions. The brand has supported a whole range of energy projects and [...]
Shortlisted 2017CORPORATE INFLUENCER BrandGO SENDLead Agency360 MEDIAGLOBAL INFLUENCERSThe Challenge As a new startup, it was a challenge to gain both awareness and drive members to a new global shopping service of American goods - one that not many people know exists or would possibly ever need. The brand competes against large fashion and beauty brands which advertise [...]
HIGHLY COMMENDED 2017CORPORATE INFLUENCER BrandGELead AgencyMEC GLOBALDRIVING THE DIGITAL INDUSTRIAL TRANSFORMATION: GE'S 125 YEAR OLD STORYThe Challenge Most people have heard of General Electric; their logo is on light bulbs in homes, on airplane engines when we go on holiday, on MRI scanners in the hospital and on appliances in the kitchen – but that’s just [...]
Shortlisted 2017CORPORATE INFLUENCER BrandEYLead AgencyMEDIACOMContributing CompanyOGILVY, THE ASSEMBLY NETWORK, THE ECONOMIST, QUARTZ, LINKEDINERNST & YOUNG - BUILDING A BETTER WORKING WORLDThe Challenge Ernst & Young’s (EY) “purpose” is to build a better working world. This is fundamental to its strategy as a distinctive global brand and to leave a lasting legacy for EY people, its clients [...]
Shortlisted 2017CORPORATE INFLUENCER BrandDASSAULT SYSTÈMESLead AgencyMEDIACOMDASSAULT SYSTÈMES - IDEAL WORLDSThe Challenge Dassault Systèmes are global experts in 3D Experiences. Their technology is used by industries to help visualise what innovation might look like. Their pioneering 3D tech is already transforming the world around us – influencing the way products are designed, produced, supported and visualised. To raise [...]
Shortlisted 2016CORPORATE INFLUENCER BrandCAP GEMINILead AgencyHAVAS MEDIA INTERNATIONALCAP GEMINI INNOVATORS RACEThe Challenge “Innovators Race” follows an Indian television program dedicated to the "Super Techies Show" technology - http://www.capgeminisupertechiesshow.com/- , initially created by Capgemini and an Indian TV media partner. In 2015, the concept evolved and gained international recognition in Capgemini’s 6 key markets: India, France, Brazil, the [...]
Shortlisted 2017AUTOMOTIVE BrandMICHELINLead AgencyMEC GLOBALContributing CompanyMSN/AOLMICHELIN'S CAR CONNECTIONS - CONTENT & ENGAGEMENT PLATFORMThe Challenge Michelin tyres are a leading tyre brand across the globe, however in the ‘performance’ category the brand has low awareness among the consumers. Furthermore, the consumers that purchase ‘performance’ tyres are a niche group, who are tough to please and don’t use [...]
Winner 2017AUTOMOTIVE BrandTATA MOTORSLead AgencyMAXUS GLOBALFROM ZICA TO TIAGOThe Challenge Just 3 weeks away from when Tata Motor’s new car, Zica, would be available for purchase, the World Health Organisation declared the Zika virus a global emergency. As the world’s press covered this viral emergency, we quickly realised the problem we were now facing. While India wasn’t [...]
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