Winner 2017GRAND PRIX BrandTATA MOTORSLead AgencyMAXUS GLOBALFROM ZICA TO TIAGOThe Challenge Just 3 weeks away from when Tata Motor’s new car, Zica, would be available for purchase, the World Health Organisation declared the Zika virus a global emergency. As the world’s press covered this viral emergency, we quickly realised the problem we were now facing. While India [...]
Winner 2017AUTOMOTIVE BrandTATA MOTORSLead AgencyMAXUS GLOBALFROM ZICA TO TIAGOThe Challenge Just 3 weeks away from when Tata Motor’s new car, Zica, would be available for purchase, the World Health Organisation declared the Zika virus a global emergency. As the world’s press covered this viral emergency, we quickly realised the problem we were now facing. While India wasn’t [...]