Shortlisted 2020Brand & Media Owner Partnership BrandSamsungEntered by:StarcomCredits:CNN, Leo Burnett, Adam & Eve/DDBTV Is Making History AgainThe Challenge How do you showcase the lifelike imagery delivered by SK without an SK television? Samsung has dominated the television market place for years with a consistent global market share . However, in recent years the new technology [...]
Shortlisted 2020Brand & Media Owner Partnership BrandDXC TechnologyEntered by:The Economist GroupCredits:DWA MediaThe Winning EdgeThe Challenge DXC Technology is the world's leading independent, end-to-end IT services company, helping customers to harness the power of innovation to thrive on change. DXC Technology launched as a new brand in 2017, born out of the merger between CSC and [...]
Shortlisted 2020Brand & Media Owner Partnership BrandCorteva AgriscienceEntered by:BBC StoryWorksCredits:OgilvyFollow The FoodThe Challenge By 2050 there will be 10 billion people on the planet, and they will all need something to eat. How are we going to feed the planet in a sustainable way, that doesn't exhaust the earth's resources? This is the challenge that confronts [...]
Shortlisted 2020Automotive BrandRenault LATAMEntered by:Havas Media ArgentinaCredits:Publicis GroupCompetition Is In Your DNAThe Challenge The French automotive manufacturer Renault is well known across Latin American countries, but often associated as an affordable Brand. For 2019, our challenge was to find which aspect of Renault could elevate the Brand while keeping increasing market share offering affordable every-day [...]
Shortlisted 2020Automotive BrandAudiEntered by:National Geographic PartnersCredits:PHD GlobalElectric EarthThe Challenge With customers more aware now than ever of the environmental impact of vehicles powered by fossil fuels and making their purchase decisions accordingly, the automotive industry is at a turning point in terms of developing cleaner ways of driving. Audi needed to position itself as the [...]
Shortlisted 2020Brand & Media Owner Partnership BrandAstana International Financial CentreEntered by:Astana International Financial CentreCredits:Bloomberg Media, Bloomberg Media StudiosMy KazakhstanThe Challenge What do you know about business in Kazakhstan? Our vast, enigmatic country has plenty of untold stories to tell. At the Astana International Finance Centre (AIFC) we represent all of our business communities as well [...]
Shortlisted 2020Brand & Media Owner Partnership BrandAlita: Battle AngelEntered by:Minute MediaCredits:Dbltap & Alita: Battle AngelThe Challenge The main challenges for 21st Century Fox, creator of Alita: Battle Angel, were related to awareness and effective audience reach. Since the film was based on a Japanese manga series, a predominantly Eastern-focused phenomena, the franchise was relatively unknown [...]
Shortlisted 2020Automotive BrandVolkswagenEntered by:PHD Global BusinessCredits:DDB BerlinVolkswagen - For The Many, Not The Few - The ID.3The Challenge Democratisation starts with Volkswagen's name which translates to 'the people's car'. The Beetle brought an affordable high-quality model to the masses, followed by the Golf's affordable technology, and now they hope to bring e-mobility to the many, [...]
Shortlisted 2020Automotive BrandPorsche TaycanEntered by:PHD GlobalCredits:VICE Media, Twitter, Grabarz & Partner Werbeagentur GmbH, Plexus Outdoor, Pixel Artworks, Pulse Films, World Stage, PHD ChinaPorsche Taycan: The Electric DialogueThe Challenge In 2019 Porsche unveiled their first ever fully electric vehicle- the Taycan. Designed with Porsche performance in mind, it's quick, luxurious and it embodies the soul of [...]
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