Shortlisted 2020Automotive BrandBentleyEntered by:PHD Global BusinessCredits:The Economist, The Rake, Wired, Wallpaper*, Harper’s Bazaar, Unit9, KEKOAn Extraordinary Journey To The FutureThe Challenge Bentley is perceived as a brand stuck in the past, not a brand looking towards the future In 2019, Bentley celebrated a milestone birthday of 100 years. The emphasis placed on this incredible brand [...]
Shortlisted 2020Travel and Tourism BrandTourism New ZealandEntered by:National Geographic PartnersCredits:Welcome To New ZealandThe Challenge Millions dream about a New Zealand (NZ) "bucket-list" vacation. Independent professionals, pre/post children, they have likely travelled to Australia or maybe South Africa and they have heard many positive stories about New Zealand, its landscapes and its people. At the same [...]
Shortlisted 2020Travel and Tourism BrandTourism AustraliaEntered by:UM AustraliaCredits:From Country To CompanyThe Challenge In recent years there has been a decline in Working Holiday Visa applications. Once, a rite of passage for backpacking European youth was losing its appeal. We needed to; Raise consideration of taking an Australian Working Holiday. (+2%) Increase arrivals of Working Holiday [...]
Shortlisted 2020Travel and Tourism BrandSouth African TourismEntered by:CNBC CatalystCredits:Where Great Minds MeetThe Challenge Where Great Minds Meet (WGMM) is a campaign for South African Tourism (SAT) which positions South Africa as a MICE destination that offers world-class opportunities to invest, network, collaborate, and explore. For SAT, the partnership is a powerful step-change that mirrors the [...]
Shortlisted 2020Travel and Tourism BrandNarok County GovernmentEntered by:Reuters PlusCredits:Moments Of WonderThe Challenge Narok County Government is one of the 47 devolved local governments of the Republic of Kenya. The County Government is responsible for administering the Narok region and its population of more than 1.1mpeople. The Maasai Mara is part of Narok County and it [...]
Shortlisted 2020Travel and Tourism BrandEmiratesEntered by:BBC StoryWorksCredits:HAVASCaptains Of AfricaThe Challenge Despite the rise of the middle class, air travel in Africa remains something of a niche market, seen by many Africans as not offering good value for money. Emirates wanted to change this perception, by reaching the BBC's aspirational African audience and showcasing the Emirates [...]
Shortlisted 2020Technology and Telecoms BrandTeradataEntered by:ForbesCredits:Forbes Analytics + with Teradata: From Data To AnswersThe Challenge In a business world awash with data, raw material isn't the issue; what's missing is perceptive interpretation and insight. Forbes partnered with Teradata, a leader in analytics software, on a three-issue, multi-platform content program to close that gap, helping businesses [...]
Shortlisted 2020Technology and Telecoms BrandSonosEntered by:Vizeum & 360i, Dentsu GroupCredits:ACAST, Amazon, WeTransfer, AnomalyBrilliant Sound At Intersections Of Culture And CoolThe Challenge Founded in 2002, Sonos was an early innovator and pioneer in connected smart speakers. Since then the smart speaker industry has expanded rapidly over the last few years (+55 .4% YoY). More recently, Amazon [...]
Shortlisted 2020Technology and Telecoms BrandSamsungEntered by:StarcomCredits:CNN, Leo Burnett, Adam & Eve/DDBTV Is Making History AgainThe Challenge How do you showcase the lifelike imagery delivered by SK without an SK television? Samsung has dominated the television market place for years with a consistent global market share . However, in recent years the new technology race has [...]
Shortlisted 2020Technology and Telecoms BrandSamsungEntered by:StarcomCredits:JCDecaux, Panout, Leo Burnett, CheilPowering Urban NomadsThe Challenge How do you launch an unusual smartphone feature in an unforgettable way? In early 2019 Samsung launched their latest flagship device, the Galaxy S10, into an increasingly competitive and less differentiated global smartphone  market. Our challenge was two-fold: Create mass awareness for [...]